E-cigarette sales racked in over $2.5 billion in 2015 alone. Considering that that was a $1 billion hike from 2014, the numbers for 2017 are expected to be sky high.

These numbers show us the competition among e-cigarette companies is growing.

So, what’s an e-cig business to do to gain an edge over the competition and come out on top?

Every successful company has an amazing logo that not only sticks out in people’s minds. These logos influence smokers to start – and continue – using e-cigarettes.

Here are 5 tips on creating e-cigarette logos that will stick in people’s memories!

1. Have a Vision

The logo is not just something that’s stamped on the front of a store, on t-shirts, or on a website.

An amazing logo is what people think about in the hour after they learn of a company. It’s what they see a day, a year, or 5 years after buying that company’s product.

An e-cigarette company should establish what they want to accomplish through their logo. Then, they need to see it through for years to come.

To do so, it’s good to draw from inspiration with the intent to deliver something unique. Because e-cigarettes are still a growing industry, there’s a lot of room for creativity.

2. Convey the Brand Through a Symbol

A symbol can be the most effective way to share and communicate a brand.

With that said, there is no room for ambiguity in a logo symbol. Too little detail can be confusing, and too much detail can distract the consumer.

Illustrations of wispy vapor lines or a vape pen itself are common e-cig logos. Though they seem simple, they’re explanatory and to the point.

Of course, the details are also what transforms an ordinary logo into an amazing logo. After all, people are more likely to remember a unique logo than a generic one.

So, finding a balance of creative delivery is key.

3. Work In the Company Name

Every amazing logo incorporates the name in a creative way.

Yet, if it’s not readable, people will have a hard time finding the company in the future.

That’s why a strategic choice of font is so critical. The font needs to hold some relevance to the brand. It also needs to work well with the logo and the logo’s color.

It’s more important to focus on presenting the company’s name in a readable and engaging way. The other aspects of the logo, like the symbol, should communicate the rest.

4. Choose Colors That Reflect the Brand

Colors not only draw in an audience. They reflect and convey the brand.

Colors can help consumers learn more about a brand itself. Since there are different e-cig brands, certain ones benefit from specific colors.

For example, a luxury e-cigarette company can use purple or black in their logo. These colors are often associated with wealth and prestige.

An e-cigarette that’s all about being eco-friendly should incorporate green in its logo. E-cigarettes geared towards femininity can make effective use of shimmery tones, pastels, and pink.

5. Stay in the Game

As more e-cig companies develop, e-cig logos will become a dime a dozen.

So, it’s vital to keep an eye out on the competition. That way, a logo doesn’t get lost among other the other e-cig logos.

And lastly, it never hurts to take the customer’s feedback into account.

Design an Amazing Logo for E-Cigarette Business Success

Part of constructing and maintaining an efficient e-cigarette logo is staying current.

Every growing and successful e-cigarette brand needs a strong logo.

So, stay updated with all the current advancements in digital logo making. And create an e-cig logo that other companies will try to emulate!

If you’re in the marijuana business, good news: a recent study found that more people than ever are smoking weed on a daily basis.

Plus, with legalization increasing, even vape shops are considering adding marijuana to their shelves.

While all of this sounds like awesome news, there is one major drawback: an increase in interest means an increase in competition.

One way to make your marijuana brand stand out? By creating a dynamic, unique marijuana logo. 

Need some help to get started?

Check out these five design tips, and think beyond the leaf.

1. Highlight The Community

The era of the solo stoner is over. These days, it’s all about the community surrounding ganja.

Why not have your logo include a puff-puff-pass circle, including members from all walks of life? Remember, today, weed isn’t only enjoyed by Woodstock-era hippies and college dropouts.

As it’s increasingly accepted all over the world, make sure you adjust your logo to target this new, wider market.

2. Up In Smoke

One of the most effective logo design tips within any industry is to keep your designs active, not passive.

Case in point: the famous bird in the Twitter logo isn’t sitting on a branch, staring off into space. He’s in flight.

Create your marijuana logo along similar lines by using the smoke from a puff to draw your brand’s name and any other text you choose to include.

3. Focus On The Process

Many people are so interested in the effects of weed, that they often never even consider the process it takes to make it.

You can use your logo to highlight and explain the growing process, while also proving to customers that you take the time to really care for your plants.

For example, your design could include heat lamps, a farmer bending down to tend to a plant, or even someone rolling a joint or packing a bowl.

4. Don’t Forget About Edibles

Sure, people love to smoke weed — but many also love to cook with it!

Use your logo to emphasize the many different ways you can enjoy the effects of marijuana.

If you’re going to include an image that highlights people smoking weed, also consider including something like pot brownies, cannamilk, or even weed macaroni and cheese.

Encourage your customers to keep their options open.

5. Celebrate 4/20

It’s that time of year again. Your clients are glowing with excitement, wondering what treasures await them. It’s not Christmas — it’s 4/20.

Including everyone’s favorite time to blaze it in your logo will make marijuana dispensaries and individual buyers alike turn their heads towards your brand.

Ready to Create Your Own Marijuana Logo?

Thanks to this post, you have some marijuana logo design ideas that will show potential customers that your bud gives the best buzz.

Still in need of a little advice? Want to test out a few sample ideas and see which ones make the cut?

Use our free online logo maker tool and check out our branding blog to learn how to ensure your logo design is as good as the high your products give.

Are you a vape company considering a logo redesign?

It’s an important decision that can have long-lasting effects for your brand image.

Consider this: Consumers need just 10 seconds to form their first impression of your brand’s logo.

But aside from the importance of your logo’s design is its color. According to a Loyola University Maryland study, color can increase brand recognition by up to 80 percent.

As a vape company in a competitive industry, your logo can be what sets you apart from the competition. This means you need to get it right the first time.

What are five things to avoid in your logo redesign?

1. Copying Another Brand’s Logo

When it comes to redesigning your logo, you simply can’t afford to copy another company.

When it comes to creating a logo, take the time needed to research the logos of other well-known vape companies. This will help you avoid unintentionally designing a logo that too closely resembles another.

But remember to pay attention to other logos too. This will help prevent you from being sued for a trademark infringement. Besides being expensive, it can also be the sort of bad publicity that hurts your reputation.

2. Using Stock Images

Using stock images in your logo is just an all-around bad idea.

It’s an unoriginal way to create a logo. After all, these images are available to the masses and might be so popular that they are identified by others as not being “yours”.

It can also open you up to a potential lawsuit if you aren’t legally able to reproduce a stock image you use.

It takes an average of five to seven impression for a consumer to recognize your logo. Make it one that’s truly original and you can leave a lasting one on your audience.

3. Being Too Complex

One of the hallmarks of a successful logo is that it’s unique but simple.

Nike’s swoosh and the McDonald’s ‘M’ are just a couple logos that stand out as being creative but easy enough to be recognized with ease.

A logo that is too detailed or complex can be harder for a consumer to remember. This can prevent you from maximizing the reach of your brand.

When it comes to the vaping industry, Smok’s logo has become synonymous with TFV8 coils. It’s a powerful marketing tool that can result in increased sales.

4. Following Trends

Following trends in your industry is an important part of staying relevant and keeping sales high.

But when it comes to redesigning your logo, you shouldn’t let it revolve around the latest trends. Your logo should be created in a way that helps to make it timeless.

This is because you want to avoid another redesign anytime soon. It is expensive to reprint items and packaging, among other things. You also want your logo to become something consumers recognize and identify with your brand.

5. Typographic Errors

This may seem rather elementary, but typographical errors when creating a logo can be a big deal.

This isn’t a matter of simply spelling things correctly. You need to ensure that all fonts match and that there are not any unnecessary spaces in the text of your logo.

Also, pay attention to how any text is centered relative to images. Avoid having text that is off-center, unless you are intentionally doing it.

The Importance of a Successful Logo Redesign

Redesigning your logo is an important opportunity for your business. Your logo is often a consumer’s first impression of your company.

This means that it can be a catalyst for a consumer’s interest or it can turn them away because of the impression they have from it.

Take the time you need to be sure that the logo you are creating is one-of-a-kind and a strong representation of your business!

The cannabis industry is exploding and is on track to become one of the fastest growing over the next decade.

Even with its current and projected success, marketing your cannabis business requires more thought and discernment than many other types of business we.

You’re aiming to be a “production grower”, not just a grower of cannabis.

You want to further the production of an industry, and to do this you need the right logo.

Need some help choosing the perfect logo for your cannabis business? Read on for tips on how to pick a logo!

How to Choose the Right Logo for Your Cannabis Business

Choosing the perfect, effective logo for your cannabis business can be simple if you follow these three suggestions.

1. Promote Your Cannabis Business With Care

Those in the cannabis industry must approach their marketing tactics carefully.

The emerging industry can still be a subject of controversy among the public. Although support is growing, there is still some skepticism and curiosity surrounding it.

Make sure that your logo does not cheapen the industry, or promote any negative stereotypes. For example, you don’t want to limit yourself by promoting to a certain genre. And, you definitely do not want your logo to appear to target minors.

Choosing a logo that is geared towards young or stereotypical audiences might harm the overall perception of the industry.

2. Choose a Design that is Unique

You want a logo that is all your own, and one that is attractive to consumers as well.

Make sure that you are not infringing on the copyright of another company’s logo because that can create serious problems for your business.

Consider the color of your logo. Different colors are associated with various emotions and actions.

Choose a design that appeals to as large an audience as possible. The cannabis industry is working towards gaining credibility and most desire cannabis production to be taken seriously as a trade. Choosing a versatile logo will help to grow the production of your brand, as well as the validity of the overall industry.

While some industries may need to widen their scope to appeal to a fun-loving, laid back crowd, the cannabis industry can widen their scope by appealing to a more conservative crowd.

As a production grower in the cannabis industry, appealing to the largest possible audience will help to further your brand and show others that there is more to cannabis than they may have thought. This will help your business, and the overall industry, to be taken seriously.

3. Consider Enlisting Professional Support in Creating Your Logo

An online service that offers professional logo maker tools and templates can be very helpful in creating the perfect logo for your business.

They can assist you in choosing a unique design that will help your company stand out and will authentically represent your brand.

An online logo maker can help you to create a high quality, original, professional-grade logo anywhere at anytime you choose.

Creating a great logo for your cannabis business in one of the first steps to growing your brand. To get started creating the perfect logo for your company, click here!