Every marketer makes the case for effective brand logo design.

No matter the size of a company or the market in which they operate, they argue that every business needs a great logo.

The same applies when it comes to recovery facilities.

And yet, we take marketers at their word when they promote the benefits of a brand logo design.

This causes many recovery facility business leaders to ask themselves – what are the benefits of brand logo design for us?

To answer this question and more, we’ve put together this list of how an effective brand logo design can result in benefits for you business that you never imagined.

Keep reading to find out how a great logo can transform your recovery facility business.

1. A Brand Message

Marketers are always talking about the importance of branding.

But what exactly is branding?

According to the American Marketing Association, branding is:

“A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”.

This reflects the essential role of logos. Name, terms, design, symbol all function together to create a logo.

Ask yourself: what brand message do I want to convey through my logo?

As a recovery facility, you may want to give clients and patients a certain impression. This may include values such as:

• Caring
• Sympathetic
• Scientific
• Professional
• Safe
• Trustworthy

Establishing the brand message you want to communicate in your logo design is the first step to an effective brand logo design.

2. Be Original and Memorable

The competition to produce an original and memorable logo in your niche market is extremely fierce.

However, it’s essential that you make sure your logo is designed to stand out from the crowd.

It’s not enough for your identity to be just another recovery facility. Instead, you have to carve out a niche for yourself. This niche in the market needs to be reflected in your logo design.

You can achieve this by thinking outside of the box.

Producing an original logo is essential to be memorable for your clients. You want people to think of recovery facilities, and instantly see your logo in their mind’s eye.

3. Simplicity is the Best

Now you may be asking — how can I create an original logo that communicates my brand message, while also keeping it simple?

The truth is that many people assume logos need to be complicated to achieve everything they set out to do. When in fact the opposite is the case.

If you’re still confused, think about the simplicity of Twitter’s bird logo or Apple’s half eaten apple.

Despite the simplicity of these logos they are effective, original and memorable.

You can achieve this with your logo as well. You just need to concentrate on how to convey your message in the simplest way possible.

4. Scalable Marketing Materials

As a recovery facility, you need to produce a logo that can be used in many ways. This is because the best logos are versatile.

You might create a fantastically engaging logo. But unless you can use it consistently across your marketing materials, it’s not going to be effective.

The best logos look great on any of the following:

• Business Cards
• Websites
• Social Media Accounts (e.g. Facebook)
• Signs on buildings
• Merchandise
• Office Materials
• Company Vehicles

Having a scalable logo for your recovery facility business means that it is recognizable and memorable wherever it’s found.

5. Appear Credible and Established

An effective brand logo can also contribute to making your recovery facility business appear credible to patients, customers and business partners.

If you’re serious about offering your clients a professional service, make sure you have the professional logo to go with it.

Looking credible and established with your well-designed logo is key to growing your recovery facility business.

An effective logo also demonstrates your commitment to the business.

Clients are looking for a sense that your recovery facility is well-established and stable.

6. Explain Your Name With a Brand Logo Design

Have you ever heard the name of a company and wondered what service or product they provide?

Many companies are named after the founder, use an acronym of the name, or make up a new word.

Do you already have the words “recovery facility”, or something similar, in your company name?

If not, an effective logo design could provide people with further clues about what your company is about.

An example of this is how the recovery facility The Recovery Village use a green tree to symbolize peace and nature. These are exactly the types of values and ideas you want to communicate through your logo.

7. Make a Connection with Your Clients

Even recovery facilities have to make emotional connections with their clients if they are going to be successful.

There are so many competing companies out there, it’s difficult for clients to remember them all.

But most clients are likely to visit the recovery center that sticks in their mind. With an effective logo, this could be you.

8. Use Color Effectively

One of the most powerful ways to establish a connection is with clever use of color.

Every marketer knows that color matters when it comes to design and marketing.

However, few realize the full potential of color. By using certain colors for your logo you can tap into the associations people make with these colors.

Experts suggest that red signifies passion, love, and energy, while yellow represents optimism and hope.

Whereas blue refers to order, care, trust and security. And finally, green means nature and health.

Think about the associations you want to make with your clients and select the right colors to achieve this.

Create Your Own Logo

Now you know the how an effective brand logo can benefit your recovery center business, you are ready to create your own logo.

Do you have any further questions about how an effective logo design could grow your recovery facility company? Leave a comment below.

Get in touch with us to try out our logo making tools today.

With weed stocks going through the roof and marijuana becoming legal in more and more states, there’s never been a better time to get involved in the smoking industry.

Whether you already have a company or are looking to get involved, it all starts with the right logo design. You need a logo that helps you stand out, get noticed, and land sales.

If you’re unsure of where to get started, keep reading to learn about 3 bong logo design tips that your headshop needs to know.

1. Avoid Short-term Trends

It can be tempting to jump on the bandwagon and create a logo that reflects designs or trends that are popular right now.

Many companies are integrating marijuana leaves into their logos. But the spike in popularity of anything marijuana-related won’t last forever.

Instead, consider creating a more classic, timeless bong logo design. Simple shapes and decorative elements, solid colors, subtle patterns, and the right typography all work together to create classic designs.

The exception to this rule is if your company specializes in marijuana sales as well as bongs. If so, then incorporation marijuana references is a great tactic to help target potential clients and let them know what you’re about.

But even if you choose to incorporate these references, it’s still a good idea to strive for a sleek, classic look.

2. Consider Your Brand or Audience

If you’re looking to redesign your logo, your company likely already has a brand or style that you use to make all of your materials cohesive.

Unless you’re redesigning your brand as well, your new logo should reflect your brand.

If you’re a new company looking to create your first logo, then you have a little more freedom. Your logo is a great place to establish the branding that you’ll want the rest of your company’s design to reflect.

To start creating that brand, think about your audience. Do you target mostly younger customers? Older? Are you located in a town where smoking is viewed as a fun recreation?

Each of these questions can help you create a logo that will target the wants of your clients. For instance, a fun, youthful logo will target young customers who enjoy using bongs for fun. A more classic design will better target older customers.

If your customers are many ages and from many different backgrounds, you’ll need a logo design that targets all potential customers.

3. Make it Unique

Your company is unique. Maybe you offer custom designs. Or you have unique color and pattern options. Or, like Brother with Glass, you have an extensive inventory and are known for great customer service.

The last thing you want to do is create a logo that looks just like that of your competitors.

While looking at other bong logo designs can help spark creativity, take care to make sure that your logo is entirely your own. Use different fonts, shapes, and colors to make your design unique and recognizable.

Creating an Awesome Bong Logo Design for Your Company

With these tips and a little creativity, you can create a bong logo design that helps you and your company stand out from the crowd.

If you need a little help creating your own awesome design, our free logo maker can help! Our simple tool makes it easy for anyone to create an outstanding logo. Check it out to start creating your own today!

Do you think it’s time to lose the leaf in cannabis logos? We do.

Since 2001, every dispensary, grower, and supplier put a marijuana leaf in the logo. Worse than being cliche is the fact that all the logos look the same. There isn’t any distinction between brands to convey quality, products or type of business.

The sale of medicinal and recreational cannabis is evolving into a billion dollar industry in the US and Canada. As the marijuana market evolves the logos become sophisticated branding tools.

In the beginning, everyone was happy at the prospect of legal marijuana. They didn’t care about specifics. Now the cannabis business has matured, and so have consumer preferences. It’s important for customers to be able to recognize and differentiate between brands and companies.

Ten of the best leafless logos are shown below.

10 Sleek Cannabis Logo Designs

1. Dope Mail

   Dope Mail’s logo uses a fresh, modern font paired with a lively green bud. It’s a clean, readable logo. The name conveys the Dope Mail weed online service dedicated to safe, legal, and discreet doorstep delivery via Canada Post. The company name is a fun play on words since dope is slang for awesome.

2. Wyld Canna

   Wyld Canna is a Pacific Northwest company that celebrates adventurous lifestyles. The deer antler logo conjures images of the great outdoors and wildlife.

3. Aurora. The Healing Power of Nature

   A mountain, water, sun, and wind are arranged on each side of a plus sign to represent elements in harmony. Aurora plants are grown in the foothills of the Canadian Rockies with mountain water, gentle breezes, and ideal lighting conditions.

4. Emblem Corporation

   An informal red graphic of a hunter and a deer is simple, bright, and recognizable. It evokes the image of traditional outdoor activities. The idea matches the tagline “cultivated with love, and locally grown.”

5. Aphria, Inc.

   Aphria has a sleek, modern logo that uses blue and green to represent the earth and sky. The letter A wrapped in a circle of fresh, natural colors symbolizes 100% greenhouse grown in natural sunlight.

6. Canopy Growth Corporation

   Canopy is the most corporate-looking logo on the list. It shows how the industry has changed. Instead of a leaf, a mighty oak represents strength and longevity. Canopy is a diversified cannabis company that operates a collection of brands.

7. Emerald Health Botanicals

   The Emerald logo depicts a drop of oil in the shape of an e. Cool greens and blues are soothing, as are the words Health Botanicals. The logo illustrates the goal of bridging the gap between cannabinoids and medicine.

8. Ionic

   Iconic’s logo is a slick gold wordmark with two distinct red circles hovering above it. The logo acknowledges the past but reaches for the future with inspired luxury. The elegant Ionic logo is iconic.

9. Burnwell Cannabis Company

   Burnwell’s logo is a B knocked out of gorgeous nature backgrounds on its website. The company is focused on sustainability and green business practices. The simple B logo seems determined not to intrude on its surroundings.

10. Marley Natural

    Marley Natural previously had cannabis leaves in its logo. The company has grown into a strong, socially conscious brand of products and outreach. That mission is reflected in the proud lion and clean bold type on their new logo.

Today, cannabis is a professional industry dedicated to helping people who suffer from a number of conditions and disorders. The logos need to be eye-catching, informative and engaging to keep pace with the changing marijuana industry.

At the beginning of this year, our country introduced a combined total of eight states permitting the legal use of recreational marijuana. The number of states joining will continue to grow in years to come.

With the use of marijuana products becoming mainstream, there have been weed companies popping up left and right. Due to the increase of these businesses, there has been a desperate need for these companies to stand out to the consumer with a memorable logo.

The weed leaf and smoke clouds have become far too overdone. So how are companies changing the marijuana logo? Read on to learn more.

Marijuana Logo Makeover

There are many different types of marijuana companies such as medical marijuana doctors, recreational dispensaries, weed bakeries, delivery services, and Healthy Hemp hemp extract providers. Even though these companies are all fairly different from one another, they are also very similar and need a way to stand out from the crowd.

Many companies are sticking to the basics when it comes to their logo, but they’re also giving it a modern twist. You can find many weed providers trying their best to incorporate a weed leaf into their name or picture of their weed logo.

Giving the leaf geometric angles, making it an optical illusion, or being very minimalist with it are just a few ways your typical marijuana logo is getting a makeover.

Funky Fonts

Many marijuana companies are making their logo stand out with a creative font that may resonate with consumers.

Just like any popular brand, marijuana companies will be able to create a memorable logo with just their font. Marketers know this is an effective way of brand memorization because it has worked for international companies such Coca-Cola and Google.

Since marijuana’s future looks like it has the potential to one day be as huge as the alcohol industry, it is extremely important for passionate brands to make an imprint on their customers. Their logo needs to instill loyalty in the customers they already have, and create interest to any new customers.

Knock-Out Names

Just like companies in any other industry in the world, there is no need to tell customers what kind of product you sell within the name of your company. We know that McDonald’s and Wendy’s sell burgers without needing “burger” in the name.

So, why would you need the word “weed” in a marijuana logo?

Many marijuana companies are getting more and more creative with their names. They are keeping the marijuana logo simple and standing out in other creative ways. Even though this may be the hardest to sell at first, it will ultimately be the smarter way to stand out in the industry.

Final Thoughts

Making the logo is the easy part, however, getting creative with your ideas is where things get hard.

If you are a new marijuana business or thinking about creating a start-up, make sure you stand out from the crowd! Maybe even smoke a joint to get those artistic juices flowing.