Every great business has to start by giving their customer a first impression that sticks.

It has to convey your message, something unique and important about your company, and you have one tiny little picture to make it happen.

How are you going to go about designing a logo for your business? You need something iconic, something that pops into your customer’s mind whenever they think about you.

Today, we’re going to teach you how to do that. Read on.

Choosing an Unforgettable Logo Design

Don’t Be Afraid to Steal

Hear us out.

There is little chance that your business is groundbreaking. Most of what people are doing that’s truly innovative is taking something already on the market and making it better.

Are there any companies that are similar to yours? Do they have a similar mission and core values?

If this business is more successful than yours, take a look at their logo. What sticks out? What’s really grabbing you?

There are only so many color and shapes available for you to use. Scoping out the competition is a great way to find out what’s going to work best in your own logo.

Shape it up

What do you do?

Are you a marketing firm? Law? Shapes can say a lot about your business.

Consider circles. Think about brands like Audi and the Olympics. The circles are symbols of organization.

If trust is important to you, go with a rectangular shape. Think about American Express, Microsoft, login Gmail account, etc…

If you’re using any lettering in your logo, make sure it’s easy to read. Think of the “P” in Pinterest. The best example of how to properly use fonts are cereal boxes.

The ones designed for kids have goofy, funny, multi-colored letters. Cheerios is marketed more towards adults, so they use a plain, black text.

Colors

When it doubt, go with black. It’s an elegant color, suited for nearly every business. It’s bold, telling your customers that you’re serious about yourself and what you do.

However, black doesn’t work in every scenario. Every color says something different.

Have you ever wondered by so many chain and fast food restaurants use some variation of red and or yellow?

Yellow symbolizes friendliness and happiness, while red gives off vibes of power, raw energy, and even romance.

Going out to eat is a common dating experience. Use of the color red is not a coincidence.

Empty Space

One of the most creative pieces of logo design is the usage of empty or “negative space“.

The “less is more” philosophy can enable you to do some really neat things. If your business is all about minimalism, utilizing this negative space could do more for your logo than the logo itself.

Wrapping it Up

Are the creative juices starting to flow?

As a new business, think about incorporating green into your logo. It symbolizes themes like “fresh” and “new”.

When you can’t make up your mind, try the less is more approach and utilize that negative space.

If you are completely clueless, check out our free tutorial on logo design.

Coming up with a new logo for your business is no walk in the park.

Any decent logo should accurately convey your brand’s vision and message. For many companies, the logo is the first thing customers associate with the brand.

Can you imagine Nike without the swoosh? Or Apple without the apple?

Most consumers will instantly recognize these brands from the logo alone.

Just like these iconic companies, your logo is the foundation of your image and marketing efforts. Redesigning a great logo can go a long way toward generating better brand awareness and visibility.

Read on for some simple tips to rebrand your pressure washing business with just a logo.

Keep It Simple

One of famous designer Dieter Rams’ guiding principles for design is that it should be unobtrusive. In other words, your logo design should be simple and functional.

We’ve all seen logos with too much going on — whether it be text or colors.

Make sure the logo for your pressure washing business clearly conveys your brand’s identity in the simplest terms possible.

Where Will Your Logo Be Used?

As commerce continues to shift into new venues, remember to think about where your logo will be used as you redesign.

If your company is primarily an app or website, you’ll want to consider those factors as you create your logo.

Pick Your Colors

Colors can be tricky. You need to pick colors that fit well with your brand but are not too intrusive.

The best principle to follow with colors: keep them very simple. A good logo should look good in color and in black and white.

Embrace Negative Space

If you’re not familiar with this technique, the designer cuts an image out of the negative space with the logo.

The arrow in the FedEx logo is a great example of using negative space to enhance a design. It’s subtle and helps convey the brand’s message of moving forward.

Keep Your Message Clear and Readable

While that fun, creative font you found may have a use somewhere, your pressure washing business’s logo may not be the place for it.

Think of some of your favorite brands. Are their brand names easy to read or difficult?

More than likely, they’re written in a simple font that’s easy to read and recall.

Make It Timeless

Most logos need to be updated from time to time. But the best logos require minimal or no change at all over the years.

When designing your logo, don’t go for the latest trend in design. Try to err on the side of longevity, rather than trendy.

Make It Yours

Don’t forget — it’s your logo. It needs to convey your brand’s message and unique space in the market.

Don’t be afraid to add some unique touches that separate you from the crowd.

What’s next for your pressure washing business logo?

Now that you understand some of the principles behind designing a logo for your pressure washing business, it’s your turn to get started. Whether you’re totally scrapping your old design or just want to make some tweaks, a strong logo is important.

Check out our free online logo maker today. Our tutorial makes it a snap to get going, even if you’ve never designed anything before.

So you are having a hard time creating the ideal logo for your construction company. You are probably asking yourself: What are you doing wrong?

It shouldn’t be this hard to create a logo that represents what your construction team does on a daily basis. So what makes a great construction logo?

We’ve already told you about some of the best kinds of logos you can make. But what makes designing a logo for your construction business different from these other businesses?

So come along as we take you through 4 tips for designing an attractive construction logo.

Give Your Logo Dimension

One thing to keep in mind for your construction logo is to make sure that the combination of the font size and color scheme work together to create dimensions that jump out at your customers.

Providing these dimensions will make your construction logo look exciting and fresh whether it is on a business card or a massive billboard along the highway. This subtle technic will make your words pop out.

Stay Away From Intense Color Combinations

Logo design 101: avoid using too many different clashing colors in your construction logo. Your customers will be turned off by this as it will seem like unpleasant rather than inviting like you had intended.

This is not a mere matter of preference, science has proven that color coordinating is essential to appeal to people on a basic level. Why would you ever want to argue with science?

So remember to not go overboard with colors when you are designing your construction logo. Just stick to the simple combos that have worked all along.

Avoid Weak Fonts Like Italics

Another way to make a strong impression with your construction logo is to stay away from passive fonts. By using a weak type like italics or a variation on cursive, you will make it difficult for your customers to read your logo.

Keep your font strong and effective. If you stick with easy to read fonts, chances are you will get more name recognition from customers who are new to your brand.

Along with these fonts, you should make sure to keep any imagery alongside your type clean enough so that it does not muddle the name of your business. Keep it simple!

Choose a Recognizable Icon

A great way to tie your logo together is to come up with a unique icon that will set your company apart. Use an icon that makes people think of “building” or “construction” when they see your logo.

A great example of a logo that fits all of our requirements is Anderson Contractors. Their logo has a strong type and is literally housed by a red line that turns into the frame of a house.

Talk about tying it all together!

And There You Have it – Now You Know the 4 Tips for Designing an Attractive Construction Logo

With these helpful tips, you will be able to create a strong logo that will properly represent your construction business. The building starts with your marketing campaign, so use these ideas to create the best logo possible.

If you have any more questions about creating the best construction logo for your business, feel free to send your messages through our contact page. Online Logo Maker is here to help!

Are you planning a new telecommunications logo? This is an industry that moves fast, and you can’t afford to create a logo that doesn’t reflect the current concerns and desires of customers.

You need to be up-to-date, and we’re here to help.

Read on for five enlightening statistics that will help inform your logo redesign.

1. Broadband Is Growing

This year, 2017, there are over 930 million fixed broadband subscribers worldwide.

And that’s nothing. By the end of 2021, it is expected that there will be over 1 billion fixed broadband subscriber lines.

For telecommunications companies, broadband is big. For many of your customers, it will be the top priority, coming above TV and phone services, and your logo should reflect that.

Think about what broadband represents to your customers, and try and incorporate this into your logo.

For example:

• Fast speeds
• Staying connected
• Being up-to-date
• A reliable connection

You might include images which represent speed, reliability or connectedness – like circles and arrows.

2. Privacy Is More Important Than Ever

In the past, a key source of revenue for internet service providers was selling data to marketing firms to allow targeted advertising.

This is more difficult under new opt-in models, and online privacy is becoming more and more important to consumers. Which would you pick, a firm that sold your data, or one that protected your privacy?

Exactly.

Make sure your logo signals your commitment to privacy and safe storage of personal data. You could use symbols like locks, keys, safes, or streams of encrypted data to accomplish this.

3. 5G Is Coming

What’s more annoying than trying to use the internet on your phone, but having to wait hours for pages to load?

Almost nothing – and you can be sure your customers feel the same. However, with 5G on its way, slow speeds may be a thing of the past.

Ericsson predicts that in North America about a third of the smartphone base, around 100 million subscribers, will be 5G-enabled by 2022.

You can bet that consumers will be keen to stick with companies which are providing 5G, and your telecommunications logo should reflect your commitment to moving with the times.

Avoid logos which look old-fashioned or dated, and choose a modern design that shows how forward-thinking your brand is.

4. Telephone Communication Is Important to Businesses

With all this talk of the internet, you might think telephone systems are a thing of the past. However, that’s not the case.

74 percent of small and medium businesses still consider voice communication as crucial to their business operations. By tailoring your offerings to appeal to these businesses, you’ll be targeting a profitable niche.

You should aim to provide up-to-date, efficient services, including features like three-way calling, conference call, text voicemail messages and cloud phone systems.

Combined with quality equipment, like Polycom Business Phones, you’ll have a valuable offering for small businesses.

Once you’ve planned these services, your logo needs to reflect them. Look at creating a logo that appeals to other business owners, as well as regular consumers.

5. Reliability Is Key

Being able to communicate with others in an emergency is crucial. It’s not just important to consumers – there are laws around it, too.

In the UK, mobile network Three was fined nearly £1.9m for failing to ensure customers could contact emergency services at all times.

Your telecommunications logo should reflect your reliability as a top priority. There’s no point in being the most modern, exciting, up-to-date provider if your services aren’t reliable.

Key Qualities of a Successful Telecommunications Logo

So, what are the most important qualities that your telecommunications logo needs to reflect? We’ve listed them below:

• Fast connection
• Security
• Privacy
• Reliability
• Modernity

Create a logo that reflects all of these attributes and you’ll be well on your way to success.