An online shop survives on customers being able to find its website easily. It’s also important for a site to give a good first impression so that customers will want to explore more.

Designing and using an ecommerce logo can make a difference in both of those areas. It’s important especially for small businesses or businesses that are new to the online market.

If you’re in the process of creating or redesigning your ecommerce logo, we have a few tips for you to keep in mind.

You want to make sure your logo does everything it should to give your site a boost.

Include Your Name in Your Ecommerce Logo

Logos are a great way to grab a customer’s attention when they first land on your site.

You should be sure to include your company name as a text element that goes with your visual element.

Customers should know exactly whose site they’re on. As they start to explore your site they’ll begin to associate the products with your name.

The next time they’re shopping for what you sell, they’ll know exactly what site they want to go to.

Even if they can’t remember your exact web address, they’ll be able to search for your company by name. They won’t use a generic search which could lead them to a competitor.

Do Your Research

If your ecommerce site is one out of dozens in your industry, your logo is your first chance to stand out from the crowd.

Spend some time looking at your competitors and what they’ve done with their logos. You may find that there are industry logo trends that several of them have used in their designs.

If you do notice a pattern, keep that in mind when designing your logo. You may want to use some of those same elements so that you’ll be recognized as a part of that industry. You will also want to incorporate fresh ideas that will make your company stand out.

Picture How it Will Look on a Product

As your site catches its following, there may be the chance for you to promote your brand by using your logo in more places than just your homepage.

You may want to include it on promotional items, such as t-shirts, cute mouse pads, pens, etc.

If you design your logo to look just as good in real life as it does online, your opportunities for marketing and promotion will expand.

Start Designing

The first step to designing your ecommerce logo is identifying what it is about your company that you want a logo to say.

A logo may seem like just a small part of your marketing strategy. But it may be the first chance you have to grab your customer’s attention and communicate with them about who you are and what you do.

If your logo doesn’t inspire customer’s to explore your website more, you’re missing out on an opportunity to generate business.

Have any questions on designing an ecommerce logo, or ready to start creating? Contact us today!

The most iconic logos share one trait: they’re simple.

That’s not to say that the design process is–far from it. In fact, designing a stylish logo can leave even the most talented designers scratching their heads.

If you’re stuck while making a logo for a sign company, don’t panic. We have plenty of ways you can make this process better and fun.

Here’s how.

Question: What’s a Stylish Logo for This Company?

“Stylish” could mean many different things for different clients. For instance, let’s say that the sign company in question makes striking signs in Texas. That’s a different aesthetic from a client in New Hampshire.

So, you need to consider the context that people will see your logo in. What kind of people will view this logo? Will it appear on a billboard or a family-friendly establishment?

Put yourself in the shoes of the audience. Once you have answers to these fundamental questions, logo design will come much more easily to you.

Consider Words, or Not

Whether to include words or not in the logo is a case-specific question.

Consider if the sign company has a catchphrase that might fit on your logo. Maybe you could come up with one, with their consent. You should try to experiment with different phrases and fonts with an online logo maker.

On the one hand, a nice phrase included in a logo can really stick in a person’s head (have you heard about Google.com?). But, too many words can become sensory overload for the viewer.

Sometimes, it’s better to keep things wordless.

Pop with Color and Imagery

There are many different ways you can make a perfect logo through visuals alone.

If you can hone in on a good image, it could be perfect for your logo. Like the Nike swoosh, certain images have the potential to make a company stand out. The same is true for the sign company you’re designing a logo for.

Colors can catch a viewer’s eyes, too. Take a look at the different effects of color on the mind. If you can harness those properties with lighting technique and color contrast, you’ll catch eyes like fish in a barrel.

Still, don’t overdo it. Just because you have a lot of ideas doesn’t mean they’re all fantastic.

Your thought process before you turn in the final product should be jammed with thoughts and experimentation. But if there’s too much going on in the logo itself, disaster could strike. Just look at some of the biggest logo fails ever.

The final logo should be crisp, clean and simple.

It’s Time to Create

With the right information, you’re much better prepared to make a stylish logo for a sign company. The right logo will attract eyes to that company while also leaving you satisfied with the research and work that went into your design.

Are you looking for more tips and advice on logo design? If so, feel free to check out the tutorial on our website.

Good luck!

Your brand logo is a symbol of your company’s standards, products, and performance.

However, many retailers do not realize a shipping logo is just as important. Sometimes, it’s the deciding factor in product comparisons.

To stand out throughout the purchase cycle, retailers need to understand consumer opinions. Market perception is just as strong as market demand, especially in communication strategies like logo design.

Translation? If you want to increase your conversions and make more sales, your logo design needs to grab the attention of everyone who sees it — and has to be powerful enough to stick in their minds.

Here Are 5 Consumer Stats to Inform Your Shipping Logo Design

1. 90% Of Consumers Say Free Shipping Is the #1 Incentive

The only thing better than fast shipping is free shipping, according to a recent survey of over 1,400 people.

Some consumers will even wait an extra day or two if it comes at no extra cost to the item purchased.

Electronics and clothing items are usually wanted right away, in which case consumers will pay for shipping. Other things like household items may not be needed as rapidly. Consumers will gladly wait to receive such items for free.

When designing your shipping logo, keep in mind the products you offer.

How much are they worth to your consumer? Enough to pay for shipping?

2. Two of the Top 5 Countries Shopping Online Prefer Digital Currency

Having an online market often means having a global audience.

China is number one in the world for the most frequent online shoppers. Of which, more than half of these consumers prefer digital currency.

India is not far behind. The country places fourth for having the most frequent shoppers per month, yet comes in first place with over 70% of consumers using digital currency.

Customers in Germany, the UK, and the United States are all regularly clicking “go to cart” and “checkout,” too.

This makes digital currency an easy way for everyone to get the latest trends, no matter the shipping address.

3. 50% of Consumers Opt For One-Day Shipping

This statistic highlights the old truth: the faster, the better. It really is that simple.

Many consumers want an estimated time slot of when to expect their package. However, updates are more than welcome. Email or text updates when the package is ready, shipped, and delivered can help.

This has an added benefit of more exposure for your shipping logo. To best tie-in fast shipping to your logo design, think of what reminds you of speed and efficiency.

4. Home Furnishings For Home Delivery Orders Are Increasing

About 30% of consumers are planning to make big, bulky purchases in the coming year.

Retailers need to consider things like special load boards for freight, depending on the total weight and distance traveled.

Retailers have to get the delivery right the first time always, but there literally is more riding on a big order. A trustworthy logo can help establish customer rapport from the start.

5. 82% of Consumers Expect Proactive Communication Throughout the Shipping Process

This is an age-old truth of establishing good relationships – communication.

Using SMS or email strategies are such simple tactics retailers can implement for high customer satisfaction ratings. In fact, of the consumers looking for consistent communication, 45% are tracking by SMS and 85% are checking their emails for updates.

Additionally, the more you send something out to your consumer, the more opportunities you have to expose your logo.

Demand and Design

Designing your shipping logo means taking many things in to consideration.

Your established brand logo and products are the foundation. However, consumer shipping opinions and statistics are important, too. Use the data here to your advantage, especially when it comes time to design your logo.

Have your delivery logos made a difference in customer satisfaction and relations? Let us know in the comments below.

Are you a professional exterminator looking for a new pest control logo? A good logo can make you instantly recognizable online and out on the street, so it’s important you pick one that captures imaginations.

If you’ve been thinking about a new pest control logo, but you’re struggling for inspiration, learn from these 5 great designs.

Then try to make your own logo using our online tools.

Doc’s Pest Control, Inc

This logo, along with its tagline, sets a clear expectation of what you can expect from the Doc’s services – in a memorable and humorous way.

Perhaps humor doesn’t suit all businesses, but a light-hearted touch might be effective in getting customer’s attention within an industry which is quite heavily populated and often takes itself very seriously.

Western Pest Control

Western Pest Control started a competition to get their logo created. They got 191 concepts submitted by 32 designers, and the winner was a very clear graphic.

The shield symbolizes protection, and it’s used quite frequently in pest control. However, it’s also used in other industries where protection is called for, like cyber security and insurance. So the bug image makes it very clear what Western does.

BugBully

This BugBully’s pest control logo looks great. It’s less clean than Western’s, but conveys the same message – the pest is a threat to your home.

And the ‘bug’ looks generic enough to cover all sorts of household insects, so it doesn’t matter whether the company is the best bed bug pest control company or a cockroach specialist. The cartoon covers all the possible angles.

Property Protect

Property Protect incorporates graphics of a bug and a roof to send the message that they’re all about looking after your home as well as the possible insect invaders living inside it.

The magnifying glass signifies the company’s attention to detail, and the color scheme is very clear cut.

Pest Defence

This logo for Pest Defence uses a sword for the ‘f’ in the word ‘defence’.

This demonstrates the attack that Pest Defence will launch for on the bugs in their customer’s households.

The logo definitely sends a clear message.

Try Making Your Own Pest Control Logo

Have you tried experimenting with ideas yourself, so that you have an idea of what you want? Do you want to feature a bug, or would you rather show how you deal with them?

Have you thought about what font you might use, and how to incorporate words into the logo? Do you know what color you want your logo to be, and have you thought about whether it’ll look OK on the side of your van as well as online?

Use our online logo maker to put together your initial thoughts, and find answers to common questions here.

You can make your logo as personal or as general as you like – about the bugs or about yourself. It doesn’t matter.

So long as the final result is eye-catching and tells the world what you do, it will work a charm.