The first step in creating brand recognition is to have an unforgettable logo.

But, you knew that. You’re a marketing professional!

The problem is knowing how to do that. What makes a memorable logo? Something one-of-a-kind that will make potential clients stop in their tracks.

To achieve that, you don’t have to hand over the reigns to a graphic designer. You can create that all on your own. Here are 5 tips for designing a marketing logo that makes an impact.

1. Let Your Logo Tell a Story

The famous Starbucks logo represents a character in the book, Moby Dick. You don’t have to go that far when it comes to telling a story. But, you should have some meaning behind your marketing logo.

Put some thought into it before you get started. What do you want your logo to say,  symbolically?

It doesn’t have to be complicated.

For example, the “M” in the McDonald’s logo represents the golden arches. Many McDonald’s restaurants don’t have the arches anymore. But, keeping that “M” tells a story about the history of the company and reminds you of french fries.

2. Choose Active Over Passive

Want to have a logo of an object or living thing? Make sure your design is active, not passive.

Meaning, it should feel like it’s in motion. As if it’s doing something. Because as a business marketing agency, you are always moving forward.

Think about the original Taco Bell logo. It was just a bell in stillness.

Now, the bell is tilted to the side, as if it’s ringing. With just a simple change it went from passive to active. It tells the story that the dinner bell is ringing, and it’s time to eat.

3. It’s All About Balance and Symmetry

The human eye perceives things that are symmetrical as more appealing. When something looks appealing, it’s becomes more memorable. That’s true of a model’s face, and it’s true in logo design.

If you’re creating an abstract logo or a logo of typography, it should feel balanced. There shouldn’t be more happening on one side of the design than the other. It should all flow evenly.

4. Colors Should Grab Attention

Colors are an important part of brand recognition. If you want to be unforgettable, you should use colors that naturally catch the eye.

There’s lots of studies behind the psychology of color in marketing. Experts say that the color yellow is the most effective for grabbing attention.

5. The Design Should Be Completely Unique

It always helps to get inspiration from other logos that you like. But, be careful to keep your design unique.

What happens when your logo reminds a client of another brand’s design? Instead of making them think of your company, they’ll be thinking of someone else’s.

Does Your Marketing Logo Need a Boost?

You don’t need to wait on an expensive graphic artist to craft a killer logo. Take these tips and get to work right now.

With a free online logo maker, you’re in control. You don’t have to be an expert to make something memorable. Take a look at this tutorial and see how easy it can be.

If you’re trying to design a digital consulting logo, it helps to have a few tricks up your sleeve.

There are a variety of ways to use basic human psychology to design an appealing and engaging logo for your business.

If you make strong choices, you could make millions more than your weak-logo-owning competitors. Make weak choices, and you’ll be just another face in the crowd.

So here’s how to do it the right way.

Do These Colors Work?

A lot of people think of colors as a matter of personal choice. And while everybody has a favorite color, this shouldn’t be the primary consideration when it comes to your brand.

One of the reasons McDonald’s has a successful logo is the effect of colors on the human mind. Just combining red and yellow has been proven to make people more hungry.

You work in digital consulting. So you may not think there’s much you can learn from McDonald’s. But the truth is that colors will always impact the way potential customers view your company.

You probably will want to communicate objectivity and seriousness with your brand. Nobody wants their consultant to make purely emotional decisions: you should use a logo that reflects the desire of your customers.

To do that, we recommend combining blue and gray in your logo.

What’s In A Shape?

Colors have a strong impact on your brand. So, too, do shapes.

It goes without saying that a digital consultant will use different shapes in their logo than an erotica publisher. But what can you do to give your logo the extra punch it needs?

The answer is: design something sleek, minimalist, and familiar. Perhaps the best digital consulting logo on the web comes from Centric Digital.

Centric Digital’s logo subtly represents the thrill of a retweet. That alone makes it one of the strongest logos in the game.

Does This Fit My Brand?

There are plenty of great logos out there in your industry. You can, and should, take inspiration from these logos. But there’s a difference between being inspired by a logo and making it the basis of your own.

You should not design a logo without considering your own brand. If you don’t have a coherent brand identity, yet, it’s time to articulate it.

It’s a lot easier to build a logo to fit your brand than it is to build a brand to fit your logo. So before you know what your logo is, make sure you know who you are.

Am I Paying Too Much For My Digital Consulting Logo?

There are a lot of graphic designers out there. A professionally designed logo can cost you thousands of dollars.

Instead of bankrupting your company designing your logo, you should make it for free with us.

If you want to get started on designing your free logo, you should take our tutorial. Then, when you’re ready, get registered for our service!

We look forward to helping your brand succeed.

According to the famous saying – “a picture is worth a thousand words”. It may also be said that a logo says tens of thousands of words.

Your logo needs to be recognizable. It’s essential when designing your industrial coating company logo to make sure that your customers can see those “thousand words” and that they’re all about your company.

By following these 6 top tips for designing a logo, you’ll ensure that your industrial coating company logo is effective, recognizable and memorable.

1. Branding and Your Industrial Coating Company Logo

When designing your industrial coating company logo, you need to consider what your brand is trying to accomplish. This means asking yourself questions such as:

How do you want people to remember you? Maybe you want to have a reputation as reliable and trustworthy. Alternatively, you could seek to be remembered for quality and class.

What associations do you want people to have? If your business specializes in EMI coating, then consider how this can be reflected in your logo.

2. Keep It Simple

The next consideration is that you don’t want to have a complicated company logo. Many of the best examples of company logos are very simple, such as the half eaten apple of Apple, or the Swoosh, promoted by Nike.

Consider the most important idea or message you want to convey and simplify it within your logo.

3. Make it Scalable

Also, consider how the logo is going to be used. This involves putting yourself in the shoes of your customers.

Will the logo only be used online? Or will it be included on everything from business cards to company vehicles?

If it is going to be used on a variety of places, then it needs to be scalable.

4. How to use Color for Logos

The importance of color when it comes to designing logos cannot be overstated. However, simply splashing bright colors everywhere isn’t effective.

One important consideration is the association people make with different colors.

For instance, research suggests that many people associate red with power. Others consider yellow to represent hope, whereas, blue is often thought to reflect trust.

What do you want people to associate with your brand?

5. Be Unique and Creative

Your logo should be unique and creative to be effective and memorable. The finest logos are unlike anything else on the market.

As previously emphasized, this requires careful consideration of color and text. However, it’s also great to try to think outside the box.

Many logos do this through clever use of space around the logo. For instance, by using the negative space and shadow effectively.

6. Adapt and Change Your Logo

The final tip for designing your company logo is to update it over time. No logo is absolutely timeless.

It may only require minor tweaks now and then to modernize it. Just as in business generally, you need to change and adapt your logo with the times.

Now you’ve got the tips to stand out from the crowd, get started on designing your own logo today.

How do major brands and large companies come up with such recognizable and creative logo design ideas? Did they instantly become household names based on the labels printed on their food packaging or other goods?

While there is more to a business than their logo, a company’s brand is an important staple for a customer’s ability to identify them.

As a designer creates a new logo specifically for a label, it becomes their responsibility to understand what will catch attention while also helping to define what represents the product. From labels on crafts to labels on canned food, these small images define the identity of a business.

Have you been contracted by a label company to design unique labels for their brands? Here are 5 creative logo design ideas to get you started.

Follow Gestalt Theory principles

The Gestalt Theory relates to our brain’s ability to generate visual forms from simple unrelated pieces. It’s like a puzzle that is already outlined for you and your mind simply needs to fill in the blanks.

The same principle also applies to images that appear to be one thing, but when looked at from a different perspective, can seem to be something else.

A good example of this principle is the Chick-Fil-A logo. With a design that could be seen as either the letter “C” or as a chicken, it fits this mold perfectly and leads into other factors like color.

Using color? Keep it simple

There is a science behind color that can majorly affect your logo’s effectiveness. Each color has a specific psychological meaning behind it.

With red evoking strong emotions like love and yellow promoting cheerfulness and warmth.

When designing a logo for something small like custom hem tags on t-shirts, be sure to limit the amount of color, so it is easy to recognize.

Determining how you want your customers to feel will be a good starting point when choosing your logo colors. Remember to keep it simple.

Be a minimalist

When you look at many of the well-known brands today, do you see intricately detailed and complicated logos? Not at all.

Instead, we see simplicity and minimalism. Look at Apple, Google, and Target as examples.

Apple uses a simple, white apple outline with a small bite taken out of it. Google uses nothing more than its name with a few primary and secondary colors. Targets uses, well, a red target.

These all prove that the logo design doesn’t need to be anything fancy to be effective. That same concept relates to the font as well.

Find the right font

It is important to design your logo with a font that sends the right message.

The font has many different tasks that it needs to accomplish all at once. It gives your logo a unique look while also maintaining professionalism and attracting attention.

While a crafting business may decide to go with a cursive or calligraphy style font, a t-shirt company may elect to go with a more classic serif font for their labels.

Oftentimes, it is the customer that will tell us how effective our logo really is.

Ask for feedback

This may not sound like a design idea at first, but it’s important to realize that there are many creative people all around us.

Utilize social media sites like Facebook and Instagram to get advice and constructive criticism on your label ideas. You might be surprised how helpful others can be.

It may even be useful to put your top social media username on your labels to attract more followers to those sites.

Conclusion

Your logo will be the main visual component of your business’s brand identity. Along with labels, it will also appear on business cards, advertisements, and your websites.

Having a strong logo will be a key contributor to your business success.

What design ideas have you come up with while putting together your labels?