The effectiveness of a great brand logo for your business cannot be underestimated.

Can you imagine McDonald’s without their iconic golden arches? Or Starbucks without their pale siren? They both do their job perfectly; recall to mind their brand immediately. It’s this instant brand association which businesses will fork out millions of dollars to create.

Are you in the process of creating your own brand? Are you unsure what you’re looking for and don’t even know where to start?

Keep reading to learn more what goes into innovative logos and what to look for in your own.

Make it Appropriate

In order to truly create one of the greater and more innovative logos out there, you need to have a strong understanding of the brand. What does the brand value? Who is the target audience?

A design of the logo should match the vibe of the brand.

Is the logo for a kids clothing line? Then keep it light and fun. Is the logo for a management consultancy service like Stennet Consulting? Then it should reflect the professionalism of the legal culture.

Make it Memorable

On the other side of the coin, you want to be sure your logo stands out from the others in your market. It’s important to ask yourself how you can create a unique logo for your brand while still fitting with your product or services.

One great way to accomplish this is to not include your product in your design at all. Think about it. Does Nike’s swoosh have anything obvious to do with athletics? Do you see a hamburger in McDonald’s logo?

Don’t feel the pressure to be sure people know what you’re selling from your logo.

Also, don’t be afraid to include some colour. A design with colour is more likely to be remembered than one without!

Make it Simple

When it comes to design, simplicity is the new black.

You’re going to be putting this design everywhere: your websites, business cards, letterheads, billboards, etc. The more basic and timeless the design is, the more seamlessly it will transition into whatever form or size you need it to be.

Innovative Logos Take Time

You aren’t going to find the right logo immediately. In fact, if you feel like you have, then you should throw it away and start again.

The truly iconic logos are not immediately loved, but grow on you over time.

Design several logos, and sit with them for a while. Refuse to dismiss any of them immediately. Which logo grows on you the most over time? Perhaps this is the logo you should choose for your brand.

DIY Logos Here

It’s common and expensive to have a graphic designer create the logo for your brand. Why not save some money and try a hand at it yourself?

You don’t need to be a photoshop expert to be able to use Onlne Logo Maker’s accessible interface.

Get started today on your appropriate, memorable, and simple logo today!

Your brand encompasses what you do, what you believe, and what you make.

To customers, everything about your company fits inside two things: Your name and your logo.

Designing company logos and names is like an athlete training to go pro or an actor wanting to become a movie star: It helps to learn from the best.

Read on to learn about three key factors to consider when designing a logo and the iconic brand identities that embody them.

Scalability

Nobody wants a boring brand, but a logo full of detail isn’t a great idea either.

What you design will be used in many ways. It could get blown up for billboards, or shrunk down for tiny phone screens.

Because of this, stay away from over-complicated designs. They won’t scale well and will be hard to reproduce with high fidelity.

National Football League

The NFL’s logo has stayed relatively consistent. Always featured are the blue shield and the league’s abbreviation, rather than the full name.

The most recent NFL logo debuted in 2008, with the biggest change being the reduction of stars from 25 on the previous logo to only eight.

The NFL logo gets printed on shirts, stamped on footballs, and sewn into patches for uniforms. All the stars on the shield made accurately reproducing the logo difficult.

Besides simplification, the new logo adds meaning. The 25 stars had no significance. But the new eight stars represent each of the divisions in the league, separated into two groups of four from each of the two conferences.

For the NFL, simpler proved to be better.

Color Simplicity

Color influences the psychological effects of a logo. Color also has more tangible impacts, like printing costs and how the logo looks in greyscale.

You need to pick the right colors to represent your brand’s personality without muddying up the presentation.

eBay

The previous eBay logo was very “loud,” featuring unique letters of different colors that crossed into each other, blending the colors.

Each cross-section added a new color. More colors mean there’s more for the mind to process, plus more ink needed for printing projects. It also made the logo jumbled when used in black and white.

The renovated logo takes out the cross-sections, removing three colors. The more uniform look also seeks to represent shoppers’ “consistent experience” when buying on the once-sketchy auction site.

eBay still has four flashy colors to represent the uniqueness of its company, but now in a more streamlined and accessible way.

Online Utility

The context in which we see company logos and names factors into how we perceive the brand.

Of course, the most common place we interact with brand symbols is online.

On websites, logos become part of the user interface and affect how we navigate the page. Many companies use website planners like the Slickplan diagram maker to test how logos influence user interactions on a site.

In short, it’s not just about what you’ve got – it’s how you use it.

YouTube

YouTube’s famous wordmark does more than tell you where you’re at. It’s part of how you use the site.

Like on many websites, clicking the YouTube logo will take you to the home page. But YouTube’s logo has a special quality: It’s a play button!

When you press a play button, you expect to watch a video. When you press the YouTube play button, you can expect to see a wide selection of videos to choose from.

YouTube uses its website and logo jointly to ensure visitors that they’ll have an entertaining experience.

Design Company Logos and Names

Now that you’ve learned from the best, it’s time to start designing.

Online Logo Maker gives you the tools and the design know-how to build your brand – for free!

When starting a new company or re-branding an existing one, your logo can mean the difference between catching someone’s attention or watching them pass you by. Staffing agencies have the added challenge of appealing to both job-seekers and employers, making an eye-catching logo a must.

But how do companies come up with an enticing logo? There are a few things to keep in mind as you brainstorm design options.

What Staffing Agencies Need to Know About Logo Design

A logo is often the first thing people notice about a brand. Take a look around and note of all of the items around you with prominent logos and labels.

From your laptop to your bottle of water, to your sneakers; all of these product brands can be easily identified according to their logo.

As a staffing agency, you want to be seen as approachable, reliable, and effective in finding the right candidate for a job. When designing a logo, think of these traits and how you can get them across visually.

If your agency’s name is evocative of an item, consider how you can incorporate that in your design. For example, think of Apple and their easily recognized logo.

Also, think about which colors best represent your company. If you want to highlight professionalism and trustworthiness, blue is your color. If you want to signify growth and learning, green will work well.

It all boils down to what you want people to think of when they see your logo.

Having a focus group to come up with words or phrases may help in determining what type of style, color, and imagery will help you accomplish your goals.

Need more inspiration? Take a look at the logo for Scope Recruiting, which incorporates geometric shapes in different shades of blue. The color blue makes them feel professional, while the different shades and shapes have a modern appeal to them.

How to Get Started with Logo Design

Thanks to free online web tools, custom logo design has become very user-friendly.

You can upload an image you’d like to incorporate, you can add text and adjust the size and fonts, add shapes, symbols, and more.

Again, you’ll want to do some basic brainstorming before getting started so you’ll have an idea of how you want the logo to look. Once you have that in mind, you can get started adding these features and see how they all come together.

And with free custom logos available, you won’t have to break the budget. No need to hire a professional designer or agency – you’re in control of the process from start to finish.

Reaping the Benefits of Your Logo

All businesses benefit from building a consistent brand image. Staffing agencies in particular need to work extra hard since individuals and companies are looking to them as experts in the field.

Having a well-thought-out logo will instill a greater sense of confidence that you have the skills and resources to get the job done.

In addition, as your agency builds a strong online presence and reputation, people will start to recognize your logo on its own. It also builds a foundation for a unified online presence, not only through your website but also through blogging and social media. Your logo can be used as a profile image across all networks.

To get started, check out this tutorial on how to build a free custom logo.

Logo designs can seem like a minor detail. Just a drop in the ocean of things to consider with a new business.

But, the truth is that a lot rides on having an impactful logo design.

Every aspect of a business should be taken into account when shaping a company’s brand identity, but the logo design deserves special attention. Whether your business is big or small, the logo acts as the first impression that any customer relationship may hinge upon.

A good logo should communicate the personality of the business and make it stand out from competitors.

Read on for guides to unique and compelling logo ideas.

Use the Perfect Niche

The niche is the specific focus of a business that brings them a competitive edge. Businesses can effectively communicate their niche to its customers through bold logo design.

If a company focuses on medical transcription, then incorporating a stethoscope into the logo would clearly show that medical is the business’s focus. It may also be used to signify that the business listens to the heart of its customer’s needs and desires.

Minimalistic Designs

Minimalistic designs with clean lines project a sense of quality.

Simple letters or words is all that is needed with transcription companies to communicate their brand. The use of a clean font translates well with customers so that they know their transcriptions will be clear as well.

The use of a thin and crisp lined geometric border could really make the logo pop.

Use Nature

Nature is an all-encompassing source of relatability. Animals, trees, or water can all be used to convey some emotion. These natural elements presented in an abstract design may be perfect to showcase the business’s personality.

Take a stone for instance. In a transcription companies’ design, a stone makes sense. The most resolute testimonies were once written in stone. Stone gives a sense of strength and integrity. Create a brand identity that is rock solid with this design.

Principium

The beginning of most languages to our knowledge originates from Latin. It would make sense to pay homage to this old language by incorporating it into their logo design.

It doesn’t have to say anything special. Something like Animadvertite would do — it means “take notice.” Anything in Latin can great cool with the right font. Use a simple phrase around the border to give a logo design the edge it needs to stand out.

The Globe

The Earth as a graphic design is instantly recognizable. It connects with the audience no matter their origins. Transcription companies with a transglobal perspective would benefit to encompass the broad spectrum of customers that it may serve.

There are so many unique ways to portray a globe. Try having the continents be constructed of words written in different languages from around the world.

Unique Logos for Transcription Companies

The company logo is an invaluable asset to solidify a successful brand identity. But it can be tough to create an original design. Take these concepts and make them your own with an online logo maker.

Consider utilizing social media to show off a few design ideas you create and to get the feedback you need to make the perfect logo.

If you need an extra boost of inspiration or if you have any questions about designing your logo, please don’t hesitate to contact us.