Online brand positioning has a direct effect on a business’s exposure, and thus, a direct effect on revenue. Creating a brand people remember all starts with a good logo.

However, coming up with and designing a memorable one isn’t easy. There’s an art behind it.

Furthermore, it’s essential to create something that properly represents your business and that you’re proud of. You don’t want to put something out there quickly only to realize six months down the road that it’s not effective.

Given the number of advertisements we see every day, it’s more important than ever to establish something unique. This seems like an impossible task, but there are techniques that will help you out.

Before you begin the design process, consider the following 7 tips for creating a quality online business logo design.

1. Stand Out From the Crowd

Just about every major business has a logo. Although it’s increasingly difficult to be original with so much company branding out there, you should always attempt to stand out in your industry.

It’s important to take a look at what your competition is doing with their logos. Which logos do you think work? Which ones don’t?

Looking at the competition gives you an idea of what kind of creative level you should strive for. Keep in mind this doesn’t mean you should imitate. In fact, you want to do what nobody else is doing.

Remember, in order for a logo to be successful, it needs to be appropriate for its industry. Think about what you do and what imagery it triggers. Then, find a unique take on that imagery.

2. Understand Your Audience

You’re branding to a specific audience, so you must know exactly who that audience is. This goes further than just simple demographics. What does your audience care about and why do they need your product?

Create a customer profile by asking yourself some questions and taking notes. What are your target audience’s interests? What are their spending habits and what other products and services are they interested in?

These things may seem trivial, but if you know your audience, you’ll create an online business logo design more likely to catch their attention.

Think of it this way. A bakery wouldn’t create a logo that’s more fitting for a nightclub. Doing so would confuse people, so know your audience intimately before you start designing.

3. Consider Your Colors

Color choice is a crucial decision and has a huge effect on a consumer’s perception. Every color creates a feeling in our minds, so you need to consider a few things when choosing yours.

Extremely bright colors are good for catching the eye, but if overused can overwhelm a potential customer. More muted and subtle tones achieve a certain level of sophistication. They can also go unnoticed.

Think about the philosophy behind your product or service. What do you represent? Then, think about the following colors and how humans perceive them.

• Orange – happiness, enthusiasm, creativity
• Red – energy, power, love
• Green – growth, fertility, money
• Blue – stability, wisdom, truth
• White – purity, cleanliness, safety

These are just the basics. Look for more exhaustive information on color before getting started.

4. Simplicity

The last thing you want from your online business logo design is for someone to have to try to dissect it. You also shouldn’t try to get too much information across at once.

Keep in mind that your logo will need to display well across a number of devices such as laptops, tablets, and smartphones. A web company like RdyToGO web design incorporates responsive design for this reason.

You also want to try to design something that will look good against different backgrounds. Keeping it simple is the best approach.

Simplicity goes a long way when trying to achieve something memorable. In an instant, your logo should tell someone who you are and give them an idea of what you do.

5. Think About Your Typography

We may not realize it, but the typography of a logo does a lot to our perception of a brand. Your business name is central to your logo, so you need to pick a font style that’s both interesting and represents who you are.

There are seemingly countless font styles out there. It’s easy to portray yourself as classy and sophisticated with a cursive typeface. Or, be bold and to the point with block letters.

The most important thing to consider here is that your brand name needs to be unique and also easy to read. Online consumers are impatient. If a font style is hard to read or turns them off, they’ll go to a competitor.

6. Negative Space

Sometimes it’s what’s not there that makes a logo great. Negative space is the area in a logo that’s not being used. In addition to creating a very clean look, negative space creates a sense of motion and immediacy.

It also helps call attention to the actual brand name or imagery. A few great examples are the NBC and FedEx logos. By using white space, they actually achieve a more impactful response.

Negative space is also great for creating a very minimal look, which is popular right now. This goes back to remaining modern and relevant with your branding.

Years ago, online logos resembled billboards or storefront signs. Today, however, your online business logo design needs to be fresh and up-to-date with modern trends.

7. A Good Balance

It’s been found that the shape of a logo impacts the way consumers react to it. Circular shapes evoke feelings of softness and comfort while angular shapes induce harsh or hard feelings.

Aside from shapes, it’s important your logo has a good balance. If too much emphasis is put on one side of your logo, it could be off-putting to a consumer.

Instead, try to achieve a consistent balance across the entire design. It’s fine to have a prominent element to one side as long as it’s balanced out by something else.

Start Creating Your Online Business Logo Design

Taking the tips above into consideration will drastically improve your end result. Remember, a logo isn’t just an image, it’s your business identity. It’s important you create something that speaks to consumers about who you really are.

For more information on creating quality logos, check out our tutorial today.

In 2013, the Edelman Global Trust Survey found that financial companies have a hard time getting consumers to trust them. However, one small thing can make a huge difference in how trustworthy a company looks: its logo.

Whether or not you know a lot about the financial industry, you can learn what you need to know to great an elegant financial logo. With a great logo, consumers will automatically have a positive view of the company and be more likely to remember it for the future.

We’ve put together this essential guide to designing an effective financial logo. Read on to find out how to gain customers’ trust and satisfaction through a simple image.

1. Know Your Audience

First and foremost, you need to know the kind of person you’re hoping to reach with this logo.

Not all financial companies are created equal. Depending on the type of company, there will be a different target audience.

Think about the age, lifestyle, habits, careers, and location of the people that you want to connect with through this logo. A younger target audience might respond better to brighter colors, like orange, while an older audience may do best with more conservative colors, like blue.

We’ll talk more about the specifics of color and other design elements later. However, for now, start jotting down some adjectives that you’d like your logo to bring to customers’ minds. For example, “trustworthy,” “reliable,” and “successful” are all things that you might hope people associate with a financial logo.

2. Look for Design Inspiration

You might look at design websites or the logos of other financial companies. However, it’s just as likely that you’ll find inspiration in more unexpected places, too.

What kinds of imagery inspires feelings of trust and success? Maybe the architecture of a brick-and-mortar bank will inspire the design of your financial logo. Or maybe a strong, stable oak tree has the design elements you want.

In short, inspiration can be found in unexpected places. It’s also a good idea to look at the logos of other financial companies, but you don’t want to end up with a logo that looks too much like one of theirs. Your logo should be unique, so it won’t get confused with another.

3. Consider Color

As mentioned above, the colors that you choose can make a big difference as to how your logo reads.

Bright colors, like red and orange, are often associated with risk – not something that’s usually good for a financial company to convey. However, if you want to appeal to a younger audience and make finance seem exciting to them, that might be just the way to go.

No matter what, you’ll want to avoid using too many colors in your logo, as that can make it seem too busy and distracting to the eye. Pick just one, two, or at most three colors, and make sure they will be easy to reproduce in different formats (more on that later).

4. Be Creative

Creativity might not be the first thing that comes to mind when you think about finances. However, a clever, creative logo can actually be a great thing for a financial company.

For example, look at the logo design of Pretty Penny Loans. It looks abstract at first, but upon closer look, you see that it merges the two “Ps” from its name in a creative way.

Seeing a logo like this makes customers think that this company has creative, innovative solutions. Just like with their innovative and surprising logo, that business will seem likely to have innovative solutions to financial issues, as well.

5. Consider Formats

When you design a financial logo, you need to take into consideration the format that people will be reading it in most of the time.

If you design a logo that looks great on the side of the building but doesn’t shrink well to fit on a business card, then it’s not a very effective logo. Many people will be reading a logo in a smaller form, including online.

Your logo should look good in larger scale, but also be easy to shrink to fit everything from a branded pen to a Twitter profile picture. You might also consider other things, such as whether the logo can be reproduced in black and white if necessary.

6. Make it Timeless

One of the most important considerations for an elegant financial logo is how well it will stand the test of time.

You want your logo to be elegant, not trendy or shocking. This doesn’t mean it can’t be creative or even colorful. But it needs to be the kind of logo that will still look good 100 years from now, with only minor changes.

A timeless logo won’t reference something too modern. For example, what if a financial company incorporated an image of a smartphone in its logo? It might make sense now, but in the future, the way we communicate will probably change drastically.

The best timeless logos often incorporate an element of the company’s name, such as the Pretty Penny Loans logo mentioned above. No matter what other changes happen to the industry, the company’s name will likely stay the same, so the logo will always be relevant.

You can also consider using a timeless abstract design. Abstract images often read as elegant, because they give an impression of fine art. However, because they aren’t attached to a literal depiction of something, they can also remain relevant for longer.

Ready to Design a Financial Logo?

A beautiful, elegant financial logo should incorporate many different design elements to give the right impression to customers.

You need to start with the research – think about your target audience and what kind of impression you want to convey about the business. After that, the design process can begin.

From color to size to imagery, there are many different considerations to have in a logo design. Ultimately, as long as it gives the right impression, is easy to reproduce in different sizes, and will always be relevant, there are many logo designs that can be effective.

Ready to start working on a financial logo design? Use our easy Logo Maker to get started today!

There are more than 110,000 ecommerce websites earning significant revenue online.

How is yours going to stand out among all that competition?

To make a name for yourself, establish a brand community, and build customer trust, you’ll need a logo that leaves an impression.

Yet, with so many design options, how can you know which elements ecommerce logos should have?

Today, we’re breaking down five components you can’t afford to do without. Incorporating these into your design can be the ticket to success you’ve been looking for.

Ready to learn more? Let’s get started.

1. Simplicity

Sure, an intricate logo might look cool. There are tons of fancy fonts to play around with, and you can get as creative as possible with your imagery.

Yet, think of some of the most iconic retail logos you know. The Nike swoosh. That Apple with a bite taken out of it. The mirrored “Cs” in Chanel.

You want your logo to be synonymous with your brand. It should be sticky enough that your consumers can remember it, even long after they log off their computer.

This may mean using a single image to portray your company. You could even make the logo simply reflect your brand name, as The Kratom Connection smartly chose to do.

Ecommerce logos shouldn’t be bogged down with complicated or elaborate designs. Choose the best element of your shop and highlight it with a logo that’s straightforward and clean.

2. Mobile Responsiveness

Experts predict that by 2020, mobile commerce will be a $284 billion market, comprising 45% of total ecommerce spending in the U.S. alone.

That’s less than three years away. Is your website ready?

Today, it’s not enough to just have a dynamic website that looks great on a laptop. Now, you must ensure that your site is optimized for mobile use and that all components are responsive in any viewing environment.

If your logo image takes too long to load or looks wonky when viewed on a handheld smart device, take another look at your design. Use Google’s handy Mobile-Friendly Test to check it out!

3. Connection to Your Unique Selling Proposition

You wouldn’t use a logo of a fish for a bookstore, would you?

You could, but you’d likely leave customers scratching their heads. You could also convolute your identity and lose sales in the process.

It’s important that the image or words used in ecommerce logos give first-time viewers a sense of what each company provides.

This is known as your Unique Selling Proposition. It’s what sets you apart from the masses and encourages customers to patronize your ecommerce site over others.

Are you faster than your industry peers? Is your product the first of its kind? Do you offer specific services that most don’t?

If so, highlight those differentiators in your design or slogan so you don’t bury the lead.

4. Above-the-Fold Optimization

When shoppers visit your website, they will usually land on your homepage first.

As such, it’s important to grab their attention at the onset.

To do so, it’s helpful to deploy ecommerce logos that are horizontally designed, rather than vertically.

If your logo stretches along the top of the page, you still have plenty of room below to reveal your products and display key company information. Otherwise, web visitors will be required to scroll down to get the entirety of your logo — and may lose track of your offerings in the process.

5. Color Correctness

Think the colors you choose in your logo design don’t make too much of a difference? Think again.

Scientists reveal we have an emotional connection to certain shades. For instance, red can evoke anger, while yellow encourages happiness.

While you don’t need to pick apart every single tone you incorporate into your ecommerce logo, keep this concept in mind if you’re highlighting one color strongly over the other.

Need Help with Your Ecommerce Logos? Start Here!

Designing your logo is a critical first step for any ecommerce company. We know you’ve got tons of options (and even more ideas), which can make it difficult to get started.

That’s where we come in.

Our free online logo maker makes it easier than ever to design the logo you need to succeed.

Get started today and don’t hesitate to reach out for support. Let’s create something great together!

Financial logos are primarily chosen to represent the values of strength, trust, and maturity.

That means you should feature a lock wrapped around an oak tree, right?

Well, not quite. When you are in the finance industry you shouldn’t just put together the first thing you think of. There are many ways to portray your company’s values and mission in an organized and authentic way.

When your clients see your logo they should subconsciously expect the traits your company values.

So how will you communicate your message? Keep reading to find out five popular logo designs for businesses in the finance industry.

1. The Conservative Animal Logo

First up is the conservative animal logo. This can be a great way to capture the public’s interest when your company is new to the market.

Featuring an animal on your logo is a great way to communicate your company’s values. Depending on what species you choose you could be suggesting that your brand is everything from cunning, to speedy, to able to multitask.

If you were to choose a monkey for your logo, for example, your potential customers would assume that your business was not serious. However, if you were to feature a lion on the very same logo, clients would see your company as a leader that could handle anything.

Another great animal for financial logos would be the shark. This animal is known for its strength and cunning. No one wants to get in the way of a great white at dinner time.

Your customers will see these animals and know immediately what kind of work they will be able to expect from your business.

2. Typography Style Financial Logos

Choosing a logo that features typography as its primary component is a simple, yet solid choice.

There have been many studies done that have determined the difference a change in font can have on an audience’s perception.

For example, the Century Gothic font is seen as chic and is often chosen for businesses in the fashion industry. Baskerville Old Face is a more traditional font that helps communicate that a business is reliable.

Since the finance industry is one that contains thousands of different companies, sometimes choosing an animal is not enough to make you stand out. This can be difficult because if a customer does not remember your logo then they aren’t likely to seek out your business to buy your product.

Instead, typography allows your company to develop a consistent piece of text that can be used on all branding materials to communicate the tone of your business. By selecting a font that is sturdy and compelling you will be able to attract new customers from all over the place.

3. Geometry Inspired Financial Logos

Many businesses in the finance industry use symmetry and other geometry to create logos that are pleasing to the eye. This is because it helps humans to feel more comfortable subconsciously.

There is a concept that exists in the design industry called Gestalt Theory. It proves that psychologically our brains are processing the items on a page in a certain order based on their location, size, color, and even the distance that they are apart from each other. By taking advantage of these principals you can ensure that you will get the response you desire.

For example, in this review of Sky Blue Credit Repair, you can see their logo is highly symmetrical and only features two primary colors in its design.

Whether it is the symmetry of a human face or symmetry in a logo, people will be subconsciously attracted to it. So take advantage of this natural phenomenon.

4. Unthreatening Animated Logo

Although it is more prominent in the insurance industry, using animation in your logo can help to communicate that your brand is approachable.

Many potential customers are put off by the idea of walking into a big financial institution and getting advice from a stranger they don’t know if they can trust. Whether they think they may not get the service they need, or won’t be able to afford it, many people just steer clear.

The insurance industry used to have a similar problem but they solved it with animated logos. One of the first to begin this trend was the Geico gecko. The little lizard is meant to make you feel more relaxed.

He is intended to communicate that an accident does not have to be overwhelming.

In this same way, you should use animated characters in your logo designs. By featuring a cartoon-like character you will be making your brand much more approachable to your customers.

5. Vintage-Inspired Financial Logos

The final option for logo design is the vintage-inspired choices. Since most customers want to purchase from a company that isn’t here today and gone tomorrow, using a vintage look on your logo can be a great option.

Whether it is using a classic typeface or going all out with a themed design, harkening back to better days is a wonderful way to create trust between you and your potential clients.

In addition, as millennials begin to take over as the primary earners in America, they will be looking for new financial institutions to work with. This is especially true of the recent college graduates who are now trying to figure out how they will pay off their student loans on their entry-level salaries.

These people need all the help they can get and millennials love anything vintage. Choosing a design that takes advantage of this fact will make your company much more popular with the younger crowd.

Where to Design Financial Logos

When you want to build your own financial logos you will need to find a design program to work on. There are many different kinds of software on the market that could help you achieve your final product.

If you would like a simple solution visit Online Logo Maker. They have a very easy to use a system that will allow you to customize a logo all your customers will recognize.