There are slightly over 2 million bookkeepers in the U.S.

Even though most of them are employed in-house in various companies, some run their own bookkeeping companies.

Whether you’re in the process of establishing your own outfit or already have one up and running, here is why a great bookkeeping logo will be central to your success.

Strike a Great First Impression

We’re built to form quick first impressions of the people and things we meet and see.

In business, it’s no different. The first impression your bookkeeping company gives potential clients influences how they size you up.

How do you ensure your company gives a good first impression? Design an eye-catching logo. Avoid flashy colors. Keep it minimalist.

The next time you’re sending out a proposal, give your company letterhead a second look. If you aren’t satisfied the logo communicates your brand promise at first sight, redesign it.

Demonstrate How Different You’re from Competitors

In tech, a company can secure a contract not because it has a great logo, but because it has a reputation for delivering innovative solutions.

On the other hand, bookkeeping is a fairly straightforward task that doesn’t require any innovation. Most bookkeepers are genuinely competent in maintaining accurate financial records.

To stand out from the pack, you need to offer something more; a strong brand prospective clients would love to be associated with.

A sharp, attractive logo is what you need to prove your uniqueness to potential clients.

Earn Trust and Respect in the Industry

A great bookkeeping logo doesn’t just knock your competitors off the ground, it also earns you their trust and respect.

You see, a lot goes into designing a logo that breathes greatness. Frankly, thousands of bookkeepers have given it a shot and they come short each time.

So when you, somehow, manage to create a logo that’s two or three cuts above the rest, other bookkeepers and even accountants will notice and respect you and your firm.

With a strong command of trust and respect in the industry, your bookkeeping company will quickly evolve into an industry leader. This is a position that can earn you lots of clients.

Showcase Your Creative Side

Really, of all the abilities required of a bookkeeper, creativity ranks among the lowest.

OK. You may need some creativity to customize bookkeeping software to suit your needs, but that’s not even your job. It’s the software provider’s job.

In a profession where people are crunching figures and dealing with paperwork all day, a show of some creativity can win you clients, especially those who work in creative sectors and have a preference for creative people.

What better way to showcase your creative side than having a creative logo for your company?

Your Quest for a Great Bookkeeping Logo Begins Here

Creating a great logo requires a creative mind, a strong sense of color, an intricate understanding of what your brand stands for and, importantly, the right logo making tools.

It could take multiple attempts before you achieve the logo your company deserves, but that’s part of the process.

Don’t give up. Keep reading our blog for fresh design tips, and also keep tinkering with your logo until you hit the mark. Sometimes, greatness does take time!

Do you feel like your marketing agency logo needs an update?

Your brand is always evolving. Therefore, you need to make sure you have a logo that evolves with it. 

However, redesigning a logo isn’t always a quick fix. There’s more to it than just changing the color scheme or the font.

So what should you do to make sure you nail the redesign process?

Read this article to find out our top marketing agency logo redesign tips!

1. Look At Your Old Logo

When redesigning, you don’t need to completely throw your old logo out the window and start from scratch.

Look at your old logo, and recycle the elements that seemed to work well with your customers. Keeping some elements of the old design will help your customers feel connected to the new one.

For example, when Pizza Hut redesigned their logo, they kept their most vital element- the red roof over the words “Pizza Hut.” Changing the roof color probably would’ve been too much. By keeping it, they were able to still establish that connection while updating other elements of their design.

2. Simplify

When it comes to logos, less is usually more.

If your marketing agency contains a number of names, consider minimizing these to one or two for your logo.

Or, think about how your receptionist answers the phone or what name friends use to refer to your company. If there’s a shorter version that people refer to you as then this version can be great for your new logo redesign.

Also, don’t just simplify words. See if you can simplify any colors or pictures as well.

Think of some of the most well-known logos in the world: Apple and Nike. Their designs are so simple, yet everyone recognizes them.

Go through your whole logo design section by section and minimize where you can.

3. Optimize Readability

If you have to squint to read your logo’s font, it’s probably time to give it an update.

You don’t have to completely change the font style, but update it so it is lighter and more legible.

However, if you do feel like it’s time to change the font, make sure you change it to something that reflect’s your company’s persona.

For example, if your company is more traditional, go for a traditional looking font.

Whether it’s next to a video in print magazine ad or on a billboard, your logo is going to be everywhere. In order to establish brand recognition, your logo always needs to be readable at first glance.

4. Check Out Your Competitors

When redesigning your logo, it never hurts to check out the competition.

You can draw inspiration and idea from what they’re doing right. Or, go completely against the grain and redesign so your logo stands way out amongst the crowd.

Marketing Agency Logo: Wrap Up

Hopefully, the tips have gotten excited about redesigning your marketing agency logo for your marketing agency!

Please drop a comment below if you have any questions about your redesign strategy.

Think of the most memorable company logo designs.

We’re willing to bet that most of you will name the same iconic brands. We know you want to create a business logo that stands the best of time — and stands out from the competition.

But if you want your logo to be as impactful as the biggest brands out there, you can’t do what everyone else is doing.

You have to be willing to be a little bit of a black sheep.

You also have to be willing to listen to professional advice.

To get started, let’s go over 5 of the most important things you need to do if you want to create a logo your customers — and your target market in general — will never forget.

1. Typography Is King

Your logo gives you a limited amount of space to explain as much about your brand as possible.

You need to take advantage of every avenue you have. That starts with the font you use. For example, if you’re a natural foods company, it wouldn’t really make sense for you to use a bold, capitalized, and aggressive font.

It also wouldn’t make sense for a law firm to use a loopy pink script.

Make sure the font you use is consistent with the overall message of your brand.

2. Be Deliberate In Color Choice

Color can be a huge help in making your logo pop — it can also make your logo difficult to read and muddle your brand message.

While not every business has to go for minimalist black-and-white, you do need to make sure that your color choices are in line with your brand.

To that end, don’t be afraid of including negative white space. It keeps your design from looking too jumbled, and it makes the bold colors you do include stand out even more.

3. Try Word Association

Sometimes, it can be tough to identify the cliches you should avoid. To figure out which ideas are actually unique and which ones have been done to death, try word association.

For example, if you’re a salon, things like a hair dryer, shampoo bottles, and scissors take you about 2 seconds to come up with. Chances are, they’ve already been over-used.

4. Don’t Fear Simplicity

Whether you’re an established brand or just starting out, there’s nothing wrong with keeping your design simple.

Remember that a simple design stands behind the integrity of a brand. Sometimes, you don’t need all the bells and whistles — your reputation speaks for itself.

5. Keep It Actionable

When making your business logo, you want to create a design that shows action. For example, Twitter’s logo shows a bird in flight.

If you’re a clothing boutique, show a customer trying on clothes and looking in the mirror. Avoid images like clothes folded in stacks or hanging on racks.

You’re Ready To Create A Memorable Business Logo

There are lots of things that go into making your business run smoothly. Integrated CRM, sales pitches, expense reports, marketing strategies….the list goes on.

But without an eye-catching, memorable, and unique business logo, you won’t be able to get customers in the door.

Now that you know what it takes to create an iconic logo, it’s time to get started on bringing your design to life. Use our free online logo maker tool to test out your ideas.

For more advice on logo marketing and creation, make an account with us today.