It’s a fact no entrepreneur enjoys hearing: 9 out of every 10 startups will fail.

What can you do to ensure that you end up in that coveted 10%? Believe it or not, your branding has more of an influence than you might think. It can communicate your intention to potential investors, show how you plan to disrupt the market, and just make it clear that you’re an epic company in the making.

But how can you create awesome startup logos?

Read this post to find out!

Go for a Custom Font

In the startup world, you need to do everything you can to stand out. You probably already know firsthand that sometimes, that means taking things to the next level.

One of the ways you can prove that you’re an innovator in the design of your startup logos?

Your typography.

While yes, there are a lot of great font options already out there to choose from, they’ve also been chosen by thousands of other companies around the globe. You don’t want to send the message to potential investors that you plan to stick to the status quo.

Instead, it’s a good idea to have a customized font made specifically for your company. Not only will this help your logo to stand out, it will also help you to build your brand. Now, when people see your font, they’ll automatically associate it with your startup.

Communicate Your Mission

The startup world is all about the strength of your initial pitch — and you should consider your logo the ultimate elevator pitch or introductory email!

You can use your logo, and especially any image you include, to prove how you’re different from the competition. For example, give investors an inside look at how your company is run.

If your office is made up of coworking spaces that allow for a hyper-collaborative, fast-paced work environment, show that in your logo image. Let people get a sense of all the ideas zipping around your office.

Also, make sure that your logo tells a story. For example, if you came up with the idea for your company on a camping trip, you might want to include the image of a campfire in your logo.

Why?

Exactly — because it makes people ask questions, giving you the chance to extend that elevator pitch.

Start Making Impactful Startup Logos Today

Thanks to this post, you’re ready to create the kinds of startup logos that make other entrepreneurs green with envy — and venture capitalists turn their heads in your direction.

But just as you do at every roundtable with your team, you need to take multiple ideas into consideration. When you’re trying to finalize your logo design, it’s always a good idea to weigh your options.

We suggest using our free online logo maker tool to try out several different designs. Then, decide with your team which one is the most on-brand, in tune with your target market, and likely to blow the competition out of the water?

We can’t wait to see what you come up with!

Building a small business can be a lot of hard work.

An estimated 500,000 new small business start each month. And in order to get those businesses started, prospective businesses owners need to identify a target market, secure funding, hire staff, and find an operating location.

And that’s just scratching the surface.

With all the work that needs to be done, it can be easy to forget about creating a logo. That said, a logo is an essential part of your small business.

If you’re in the agricultural or floral industry, creating a floral logo can be an effective way to start building your identity.

Here’s what you need to get started.

Why you need a floral logo

Creating a beautiful logo is the foundation of any successful marketing strategy.  Your company’s branding is a set of design and content choices — all of which will be influenced by what your logo looks like.

Your packaging, slogan, and web page design are all part of your company’s brand. These work together to build your company’s identity.

For instance, Coca-Cola’s brand is defined by iconic red and white coloring, paired with a cursive script. By using this consistent branding across platforms, Coca-Cola has made their product immediately recognizable.

When your business has a memorable logo, it helps to increase brand recognition. This, in turn, can lead to brand loyalty.

Logos are also great for communicating your company’s purpose.

So, if you own a flower shop or a greenhouse, pairing your business’s name with a floral logo is a great way to help customers understand your product or service.

Choose your color scheme

Before you start learning how to create a logo, you should have an idea of what you want that logo to look like.

As we already mentioned, an important component of branding is consistency. So, when choosing the colors for your logo, you’re also choosing the colors that will define your brand.

For a floral-based business, bright and vibrant colors are the best.

These colors will help customers associate your company with the natural beauty of your products.

That said, you also want to make sure that the colors you choose for your writing are legible. A good way to balance this is by using bright colors for the flowers in your logo and using a darker color for the wording.

Promote your products and services

When designing your logo, you want to make sure it accurately reflects your business.

So, for instance, if your flower shop specializes in roses, it’s probably a good idea to have a rose in the logo, rather than a sunflower. You want your logo to get your customers excited about your products, not mislead them about your business’s purpose.

Additionally, your logo should also include your company name, or at least your company initials. This will help customers to quickly associate your logo with your business.

If you’re ready to start building an awesome floral logo for your business, check out our Logo Maker. With this free tool, you can start making a beautiful, professional-looking logo in no time.

It’s no secret that Heating & Air-Conditioning is big business in the U.S.

Just how big? As of January 2017, there were over 468,000 employees working for 105,000 different companies.

With so much competition out there, how can you make sure that your HVAC company stands out from the rest?

The secret lies in branding. By developing a strong and memorable brand, customers will naturally gravitate to your company. And one of the most powerful aspects of your brand is your company logo.

How can you best develop a unique brand? What makes for a standout HVAC logo? Read on to learn more!

Why is a Brand So Important?

A brand is the cornerstone of your customer’s experience. It represents your company, its values, and everything you stand for.

How powerful is branding? Consider this: Why do people pay $3 for bottled water when they can get it free from the tap?

The answer? Branding.

Whether your business is brand new or has been in the family for generations, ask yourself these questions:

• What are your specific strengths?
• What makes you “different” than the other guys?
• What do your customers know about you?
• What’s the most unique thing about your business?

The answers to these questions will help you develop a stronger brand.

Developing a Strong Brand

A brand is more than just a logo and company name. It’s a carefully planned combination of colors, font, and icons that come together to create a powerful visual image.

With so many air conditioning repair companies competing for business, you can’t afford to have a weak brand image.

Investing in a quality website is essential. This is your potential customer’s introduction to your company. Your website’s content and design should reflect every promise made in your branding.

Your goal with branding is to showcase the qualities a homeowner wants in a contractor. They want to know that you’re honest, reliable, and approachable.

You can say all these things with a well-executed logo.

Designing a Unique HVAC Logo

It can be tempting to follow trends or rely on cliches when creating a logo. You may also feel inclined to cram as much information as possible into your HVAC logo.

As with many things in life, simplicity is key. Your logo should do three things:

1. Stand Out from the Crowd

Print out your logo and place it beside your competitors’ logos. Is it eye-catching, or does it get lost in the crowd?

Ask others for their opinions, too, and listen carefully to their responses.

2. Make the Customer Feel Something

A customer should look at your brand and feel something positive about the company.

Your logo needs to convey that you are friendly, trustworthy, and eager to please.

3. Break Down Barriers

How can your small business compete against larger, well-established companies? A cleverly designed mascot can add serious power to your brand!

Mascots’ personalities feel relatable and conjure an image of trust. This makes your company more appealing to new customers or those who are anti-big-business.

Final Thoughts on Brand Development

Unless you’re a web developer, the idea of creating a logo for your company might be intimidating.

It doesn’t need to be.

With the help of Online Logo Maker, you’ll have everything you need to create a unique HVAC logo for your business!

Whether you’re just starting your business or are in the process of a rebranding, logo building is one of the most crucial things to consider.

But even if you’re the creative type and think you have a great design, you need to make sure it’s not sending the wrong message to clients.

Are you making one of these three logo design mistakes?

1. Relying On Cliches

We get it — when you’re in the process of logo building, you want to create a design that’s recognizable. It is important that your clients and potential markets are easily able to make the association between your logo and what you’re selling.

But that doesn’t mean you should be doing what everyone else is.

For example, if you’re a company like Best Access Doors, your first instinct might be to base your logo around the design of closed door.

While a door is a good thing to include, how can you take it to the next level and avoid a cliche? Make sure your design shows an action, like the door opening!

2. Blindly Following Trends

Especially if you’re catering to a millennial market, it can be tempting to throw yourself at the latest trends, like using hipster mustaches and millennial Pink in your designs.

But doing everything the trends tell you to is a mistake for a variety of reasons.

For one, these trends just might not mesh well with the overall message of your brand. They also have a tendency to look dated fast. This means that a few months after you create your initial logo design, you’ll have to recreate it.

This can eat up both your time and money.

3. Doing Too Much

Bright colors, crazy fonts, a logo image that shows about five of the products you sell.

While it’s important that you try to take advantage of all the real estate your logo design gives you to connect with your target market, you don’t want to go overboard.

Doing this doesn’t just make your text difficult to read and your image hard to make out. It also makes you look incredibly unprofessional — even desperate.

You don’t need to pull out every bell and whistle you have in order to make a great impression on your client. Instead,  you need to focus on creating a design that’s clear, concise, and in step with your overall branding process.

There’s nothing wrong with minimalism — and it sends the message that you can rely on the strength of your products and services to make the sale.

Avoid Making These Mistakes When Logo Building!

The logo building process may look simple, but as you can tell from this post, there are countless tiny details that can make a huge difference.

One final way to tell if your logo is making an impact or missing the mark?

See it for yourself! Use our free online logo maker tool to create several different mock-ups of your favorite design. Then, thoroughly critique them (several extra sets of eyes can come in handy here.)

Still feel like something just isn’t quite right with your design?

Read the advice on our blog for design inspiration, branding tips, and more.