How to Create a Spa Logo Design for a Growing Business
Posted on September 07, 2017 by Logo Design Tips and Tricks
The scent of lavender and tea tree oil fill the senses while relaxing music fills the air. While a calming effect immediately begins to take over the body, a clean robe is offered and services begin.
A hallowed place for most anyone on the planet to experience, booking an appointment at a spa can rejuvenate the body and pacify the soul.
The global wellness industry generates over 3.7 trillion U.S. dollars due to the rising popularity of wellness and healthy living. So, it’s no wonder that day spa logos are focused on zen designs.
But what exactly makes a perfect spa logo design to use for a new business focused on health and wellness?
Check out some of these helpful design ideas and tips to plan the perfect logo.
Achieve Zen With These Spa Logo Design Ideas
Sure, to begin a spa business correctly, things such as building location, employees, spa management software, and prices for service must be considered.
However, to really advertise to potential clients, it’s important to create the perfect spa logo design.
People chose to visit a spa because they want to relax and rejuvenate. Designing a logo that is calm, serene, and peaceful is the best way to reinforce these client goals.
Here are some of the key concepts to consider when creating a spa logo:
The Image
First, make sure to consider services rendered.
If the spa is focusing on a total body experience, choose an image that showcases the human body. If the spa experience is focused on facials and other services that revolve around the face (i.e permanent makeup, waxing, botox, etc) – consider a profile image of a body from the neck up.
The Color Palette
Color is key to evoking the perfect spa experience. So, the perfect spa logo design should focus on cool or neutral colors that evoke a feeling of peace.
There are 3 main color choices that have the ability to calm the mind and reduce stress:
Green
With the ability to conjure feelings of peace and tranquility, this is a great color option to choose for a spa logo design.
Blue
Blue hues can create feelings of calmness and well-being. Said to have a sedative effect, the color blue has been shown to lower blood pressure and body temperature.
Purple
Purple has the ability to create an overall mental calming effect. Used as a primary color in helping to soothe mental distress and nervousness, this hue is a perfect addition to any spa logo design.
The Name
Fonts are the finishing touches to a perfect spa logo. Choosing a font to showcase the spa name is integral in finalizing a relaxing, rejuvenating representation of the business and the services.
Choose something light and airy.
Avoiding bold and dynamic fonts can ensure that potential clients are not immediately overwhelmed with a name, but instead focused on relaxing colors and light strokes of a calming font.
Let The Zen Begin
Once the image, the color palette, and the font have been decided for the perfect spa logo design, clients can begin experiencing a mental and physical escape to utter relaxation.
Designing a spa logo that creates feelings of peacefulness and serenity doesn’t have to be a daunting task. Using a logo maker can be the best, easiest, and most effective way to create the perfect design.
Need some inspiration? Try using a template to create the perfect spa logo.
5 Famous Surgeons to Inspire Your Plastic Surgery Logo
Posted on August 03, 2017 by Logo Design Tips and Tricks
When most people look at celebrities, they think that they’ve got something the rest of the population doesn’t. Their success must be attributed to everything that’s so special about them.
It’s true that many celebrities got to the top because of their talent. But they’re also good at branding. Celebrities can sum up what they offer in a simple logo.
Branding is the difference between being an excellent plastic surgeon, which is attainable for anyone who works hard enough, and a celebrity plastic surgeon whose practice is overflowing with clients.
In that vein, take a look at some of the celebrity plastic surgeons who’ve made it big. Consider not only their surgery skills but also the ways they’re able to communicate their abilities through branding and their plastic surgery logo.
1. Dr. Terry Dubrow
Most of America knows Dr. Terry Dubrow from the E! television show Botched. But in addition to starring in a television show, Dr. Dubrow is also an innovator. He regularly publishes in journals and co-authored The Acne Cure.
Dr. Dubrow is able to capitalize on name recognition, but he also has a strong marketing strategy. His practice’s plastic surgery logo features his initials written in an elegant font carefully nestled against a beautiful woman’s body.
His marketing, including his use of color and images, shows how he focuses on aesthetic beauty. Dr. Dubrow has excellent clinical experience, but he also conveys the need to see beauty in the whole body. And he’s able to accomplish all this through his logo.
2. Dr. Paul Nassif
Dr. Paul Nassif co-stars with Dr. Dubrow on Botched and he’s also known for his appearances on the Bravo Real Housewives franchise.
Yet, Dr. Nassif doesn’t market himself as a reality TV star. He also emphasizes his commitment to medicine as a science and beauty as an art.
His branding and plastic surgery logo represent his commitment to the blend of science and art. When Dr. Nassif is selling his services, he’s not selling his celebrity or a product, he’s selling a distinct vision.
3. Dr. Raj Kanodia
Dr. Raj Kanodia is another celebrity surgeon, but he markets himself using the celebrities he’s worked with. Touting skin care reviews from Kim Kardashian-West and Britney Spears, his practice’s website focuses on using visual aids to tell its story.
In addition to filling his website with images of beautiful women and before-and-after photos, Dr. Kanodia also includes images of himself showing off his professional prowess. His homepage shows him speaking at conferences, talking to the press, and meeting with patients.
Dr. Kanodia’s branding is more visceral than Dr. Nassif or Dr. Dubrow’s branding. He uses his branding not to describe his ability to create a work of art. And his plastic surgery logo doesn’t pretend to be coy: it includes images of the greatest works of art like the Mona Lisa to make his point.
Dr. Kanodia is one of the best plastic surgeons in the world. But he’s sought after by Hollywood elite and mentioned across the media because of the way he’s branded his practice. He directly targets celebrities and fame – he calls himself the Hollywood Doctor.
So, it’s no surprise that celebrities and fame are what he gets.
4. Dr. Sherrell Aston
Dr. Aston is the first New York City-based plastic surgeon in this list.
He’s not only a practicing surgeon but also a Professor of Plastic Surgery at New York University. Other leadership positions include past President of the American Society for Aesthetic Plastic Surgery and twenty-three years as Chairman of the Plastic Surgery Department at the Manhattan Eye Ear & Throat Hospital.
The way Dr. Aston brands himself is different to the west coast group. Dr. Aston participates in the same press events and hosts his own show on SiriusXM. However, he touts himself as a scientist first and only implies the aesthetic aspect of plastic surgery.
He focuses less on the look achieved and more on the method of achieving it by emphasizing his participation in the latest advancements in the field.
In other words, Dr. Aston uses his medical credentials to brand himself. He supplements it with a plastic surgery marketing strategy that is refined, clean, and emphasizes professionalism over beauty.
Perhaps he does this because he’s operating in a different market. Hollywood and other Los Angeles clients are a different target market than New Yorkers. However, his use of color and photos demonstrates that he is the best in the business in his niche – and his marketing reflects that.
5. Dr. Olivier de Frahan
The final plastic surgeon on the list isn’t based in the U.S. at all. Dr. Olivier de Frahan splits his time between Paris and London.
Unlike his American counterparts, Dr. Frahan did away with the trappings of a full website. And it’s his minimalist website that’s earned him a place on this list.
Dr. Frahan has the air of exclusivity, and he markets himself this way. He uses a simple, elegant image on a clean background. His website includes a list of his professional qualifications and the phone number to reach him.
His website and logo are reminiscent of old glamor and elegance. It’s not concerned with the latest trends. Rather, he’s the epitome of old world Paris – in the best way. Of course, having an office in the most exclusive area of Paris doesn’t hurt his image.
What can plastic surgeons take away from Dr. Frahan? The rule to designing a plastic surgery logo targeting the Grace Kellys and Coco Chanels of today is ‘less is more.’
It’s not clear who Dr. Frahan’s clients are, but one can rest assured they’re beautiful.
Conclusion
Branding yourself like a celebrity plastic surgeon sounds impossible from the outset. But as they say, celebrities are just regular people.
All the doctors discussed above are at the top of their game, but they’re not super human. Rather, it’s the way they market themselves that sets them apart from other top surgeons in the field.
The key takeaway from studying these celebrity plastic surgeons is that it is possible to convey celebrity status through a plastic surgery logo. So, put thought, time, and care into designing a logo.
It might earn clients that catapult careers.
What Elements Make a Popular Cosmetics Logo
Posted on July 11, 2017 by Logo Design Tips and Tricks
Is trying to make a logo driving you crazy? It’s hard to create a great logo when you’re unaware of what works.
We’ve researched the logos of the most popular cosmetic brands so you know what to do — and what to avoid — when creating your cosmetics logo.
We’ve also researched the psychology behind the branding strategies of some of the most iconic cosmetic companies around.
A logo doesn’t have to be complex. Many great logos feature a simple font and a few colors. You might be surprised at what makes a logo click with consumers.
Having the right logo helps your brand rise above the competition. In this article, you will learn what makes a great cosmetics logo.
Choosing the Right Colors for a Logo
You’ll need to choose the right colors for your audience. Multiple studies prove that people connect colors with emotions. Your target audience uses cosmetics to beautify, cleanse, or do both.
You’ll see many blue and white colors in cosmetics. Blue invokes feelings of calmness. White is a color associated with cleanliness.
Natural cosmetic companies may choose to use green in their logo, which is associated with nature. This makes it a wise and on-brand choice for natural and organic cosmetic lines.
However, Don’t be scared to throw in an uncommon color somewhere in your logo.
Adhering too closely to guidelines stifles creativity. However, make sure that the colors you choose are sending the right psychological messages to your customers.
A practice providing Sculptra procedures, for example, will want a trustworthy logo. After all, you’re working directly on your clients’s bodies, where every mistake is visible. Red is a great color choice for establishing trust.
It’s wise to contrast bright and dark shades when combining colors with fonts. Pairing yellow and white combines two bright colors which could be hard to read.
Black is color used frequently in more masculine brands. You’d think leaving the color black out of a cosmetics logo is best.
Two giants of the cosmetic world disagree with your color gender standards. L’Oreal and Chanel are two famous brands with simple black and white logos. After all, their names speak for themselves. They don’t need all the bells and whistles of distracting, elaborate packaging.
A Font is an Important Part of a Cosmetics Logo
The font of a logo must be easily read by consumers. A font, also called typography, is as important as the color of a logo. It’s important that a logo’s font color isn’t a distraction. Nivea uses a white font with a blue background, which pairs together well and is easy to make out.
Complex cursive fonts may work for certain brands but it won’t be easy to read. Dove uses more of a hybrid cursive and print style in their logo.
Most cosmetic companies use a bold and large font.
Keep Your Logo Simple
Forbes recommends a logo that “someone could easily draw…when prompted.” Think about brands like Nike, Adidas, and McDonald’s. You’ll soon have a picture of each of those three companies.
An overly complex logo is hard for people to remember. Keep it simple like the major companies do. Your logo is often the first visual indicator of a company. Creating a great logo creates a perfect first impression.
Creating a logo takes time but it’s worth it. Color and font are two elements of a great cosmetics logo. Choose colors that pair well with your audience. Combine popular colors with easy to read fonts and you’ll have an amazing logo.
What You Need for a Professional Makeup Artist Logo
Posted on July 10, 2017 by Logo Design Tips and Tricks
Creating a professional makeup artist logo will help your brand stand out from the competition. A logo plays a large part in building a brand’s reputation. it can also make your product more memorable.
Think of your favorite makeup company. Chances are, you can picture their logo! The fact is, by the age of eight 100% of children can match a logo to its product. A good logo helps get your product recognized and remembered.
Follow this guide and get a makeup artist logo that’s trendy and professional. Here’s exactly what you need to create an awesome logo for your makeup artist business.
How To Create the Perfect Makeup Artist Logo
These are the steps you’ll need to take to get the logo look for a successful makeup artist business.
Logo Generator
The first step in making your dream logo is to use an awesome program to generate your concept. It needs to be user-friendly and have a ton of great beauty logo designs that are both unique and beautiful.
Simple Design
Some of the most iconic brands have the simplest designs for logos. Think Apple or Nike. These brands are instantly recognizable, but also very basic and clean.
Keep this in mind as you design yours. It should be representative of your makeup artist business but also easy to identify.
Get inspired by your surroundings! As you design, think of your favorite logos and take in the products you work with.
You can even be inspired by themes! Holiday nails are especially popular. For inspiration, check out the stunning and festive designs at https://naileverything.com/pages/holiday-nail-art. They give new meaning to the famous nail art phrase, “ten tiny canvases!”
Color Choice
You want colors that compliment each other. Being in the makeup business, your makeup artist logo needs to be as beautiful as you make your clients.
Convey this to them by choosing a color palette that pops and instantly catches their attention. Your color choice in your logo is an easy way to show off your versatility and creativity!
Be Timeless
Your logo should represent your brand forever, ideally with only minor adjustments over time. A logo is more effective at creating brand awareness when its concept never ages.
Choose a design that’ll stand the test of time so you can get better life out of your logo.
Think Versatility
A great logo will be used on all your advertising mediums. Make sure your design will pop on your website, business cards, brochures, and more.
Wherever you choose to print your logo, it needs to look fantastic. Don’t forget to design a versatile logo that will work for all your makeup artist business needs.
Ready, Set, Lo-Go!
While your logo is certainly designed to intrigue potential customers and create brand awareness, the most important thing is that you love it!
Create your perfect makeup artist logo today using these steps:
- Use the best online logo generator
- Keep it simple
- Choose the right colors
- Be timeless
- Create a versatile design
Your beauty business is about aesthetics, so make sure you convey it from the beginning with a gorgeous logo. A powerful logo will set your makeup artist company apart as a memorable industry authority with great taste and an eye for detail.