Designing a logo is no walk in the park.

From colors to text and graphics, there’s a lot to the process. A good logo should convey the organization’s message in simple, easy to understand terms.

According to legendary designer Dieter Rams, good design needs to be both aesthetically appealing and be easily understood.

Any designer will tell you that walking the fine line between creating a simple, timeless design and one that is easily understood by the customer can be a tough task.

If you’re working on coming up with a new garage logo for your company, keep reading for a closer look at 5 design trends design trends that will help keep your new logo modern and fresh.

Keep It Minimal

In case you haven’t noticed, minimalism is all the rage. From design to lifestyle–simple is in.

It might sound counterintuitive, but simple logos often catch the eye of the viewer much more quickly than a more busy, complicated one.

If you want to give your garage logo a refined modern look, keep it simple and minimal. This business–providing garage door repair Austin–is a great example of minimal design.

Give Your Logo A Handmade Touch

For a unique, intimate look, try giving your logo a hand drawn or handmade look.

A hand drawn look can convey a sense of warmth and sincerity that is often not possible with other logo styles. So if you’re a small shop or feel like an intimate look fits your business, this may be a great choice for you.

Negative Space Is Your Friend

Another great design trend that may be a great fit for your garage logo is the use of negative space.

With this technique, a designer essentially cuts an image out of negative space. A classic example of this is the hidden arrow in the FedEx logo.

With the use of negative space, you can create a very simple logo that quickly draws the viewers eye.

Line Art

A line art style logo makes use of simple lines to draw an image or text. The logos also typically only employ a single color, often just sticking to black and white.

Line art logos create well-balanced images while adhering to a minimal aesthetic.

Flat Design Is Here To Stay

While flat design had already been around for a few years beforehand, Apple really put it on the map with iOS 8. The trend towards realistic, 3d-like designs has been replaced in favor of simple more timeless designs.

Forget the drop shadow and excessive color gradients and keep your designs strictly 2d for a flat, refined look.

Final thoughts on your next garage logo

Creating the perfect logo is tough. Afterall, your brand is important and choosing its most important symbol can be an emotional experience.

Starting with one of the trends above will get your design started off on the right foot. Just remember to keep your brand in mind when planning your logo. Your business’s message is central to your logo design.

If you stick to one of the trends above and some solid design principles, you should be all set to take a stab at designing your own logo.

What’s the most important factor in good logo design?

There’s no easy answer, is there?

It’s amazing how something as simple as a logo can hold so much power. While easily taken for granted, a well-designed logo makes a statement that conveys a strong sense of the brand. It also offers the comfort of familiarity in a crowded marketplace.

What, then, needs to be considered when designing a logo?

There are five considerations that will help in the development of the logo. These will provide you with a strong, bold statement while looking good on your appliances.

Keep It Simple

A blank canvas begs to be filled.

While a logo can contain a multitude of information it’s more important to create something easily recognizable and self-explanatory. Simple designs tend to be timeless, requiring fewer revisions and updates as time passes.

Think of the simplicity of Nike’s Swoosh or McDonald’s Golden Arches. Both logos are quite basic in design but are immediately identified.

Include the Name

Too much text can easily become cluttered. Forgoing text altogether will ensure a much simpler design but creates a whole new problem.

Unless yours is an already established business with a strong brand awareness, not including the company name in the logo will require much more advertising to create awareness.

The inclusion of your name in your logo, whether stylized or in a simple Helvetica, does much of the marketing work for you.

Know the Brand

The better you understand your brand, the easier it is to find the appropriate imagery.

Apple’s use of the forbidden fruit with a bite taken out denotes knowledge.

NBC’s use of the colored peacock tail feathers represent the different branches of the broadcasting corporation.

If you can find a strong thematic image for your brand you have the opportunity to create something timeless. The better you know your brand, the greater the grasp you’ll have on its themes.

Choose Your Colors

With a rainbow of colors to choose from, it’s important to make sure your color scheme represents your brand and the product you’re selling.

If you’re in the business of selling a 12v refrigerator than you’d want to avoid the use of red and yellow which suggest heat and danger and excitement.

Conversely, a microwave in cool grays or blues gives the impression of being impassive or cold.

The easiest solution is to stick with white or black, depending on the surface they appear on. However, having a logo flexible enough to be color-matched to the appliance they’re selling can create a strong connection. Just be sure to be aware of the logo’s application.

Be Unique

Often the hardest rule to apply, having a logo unique to your brand is of great importance.

Often one of the few visual tools for the customer to differentiate between products, you’ll want to ensure that your logo is easily identifiable. Having something particular and specific that represents that strengths and quality of your brand will ensure that you stand out from the competition.

Final Thoughts

Logo design can be an intimidating prospect. It can often feel that all the best ideas have already been used.

By using the above guidelines, you have the tools to craft something that truly represents all the best aspects of your brand.

Don’t fight for attention. Demand it.