Copier Rentals and Creating a Logo to Market Them
Posted on August 14, 2017 by Logo Design Tips and Tricks
A good logo is a brilliant calling card for your products and services.
It represents who you are and what you do at a glance – even if you’re in copier rentals. Logos also contribute towards your overall brand recognition.
It’s not surprising when you consider that 92.6% of consumers say visual factors influence their choice to purchase a product.
Getting your logo right is key to building a brand you can be proud of. Read on to learn tips to designing a strong logo for your copier rentals service.
1. Keep Things Simple
Having too much text, or using too many colors, dilutes your message. Your logo needs to be easily understood at first glance.
It also means you can reproduce it easily if you stick to minimal shades and simple shapes. Think about the evolution of the Starbucks logo.
Can you simplify your logo in a similar way?
That also means you need to think about where your logo will be. Will you have it on stationery, vans, your website, promotional materials, or your shop window?
Your logo needs to work at a range of sizes. Try it out in black-and-white to make sure it still makes sense without color.
2. Go for Something Timeless, Not Trendy
Following design trends can be a good way to get a logo that works for now. But will it be the right logo in a year?
If you chase a trend, you’ll need to update your logo every time that trend changes. The more timeless your design, the less often you’ll need to change it.
Coca-Cola or Nike are good examples. Their logo says so much about them that they don’t need to follow fashions. Plus, because these logos have been around for so long, they’re instantly recognizable.
After all, if you provide copy machines leasing services, that’s not a flash-in-the-pan service. Your logo should reflect the solid, stable nature of your offer.
That means choosing colors that suit your business, not the trends. For more information, read this guide to choosing fonts for your logo.
3. Your Copier Rentals Logo Must Be Memorable
Just because you’re keeping a design simple, doesn’t mean it has to be dull. Choosing a good font and a strong color palette will help to make it memorable.
You don’t need to use obvious imagery like paper or copiers in your logo. Think about what it is that your copier rentals service does.
Can you play with repeating elements to play on the idea of copiers?
Try starting a word cloud and coming up with words and ideas that strike you. Even try using a thesaurus to find alternative words. Synonyms can give great ideas for strong logos.
Don’t just stop at the first design you like. Generate as many as you can. Then, whittle them down until you create the perfect logo.
Ready to Put This into Practice?
Now you know that you need simple shapes, strong colors, and a timeless design.
Your logo will be memorable and will work anywhere you put it — both now and down the line.
Keep these principles in mind and try our online logo maker. See what you come up with!
How to Add a Garage Door Logo to Your Website
Posted on August 14, 2017 by Logo Design Tips and Tricks
Adding a garage door logo to your website is essential. Your homepage is an advertisement and should be your most cost-effective one.
If you have a strong digital presence, people will remember you. This means they’re likely to do business with you when they need their garage door renovated.
But if people visit and don’t have an image to remember you by, you’ve wasted a huge opportunity.
Placing It Properly
Companies like A 1 Doors do a great job of placing their logos prominently.
The door company’s prominent placement of the logo in the header of their website, combined with the cubic depth of the logo itself, draws the eye without being distracting.
And while it may seem like obvious advice, logo placement can be one of the trickiest elements of logo design.
People need to associate your logo with your brand — without it becoming obnoxious. If you place an image in the background of your site, for instance, it will be an eyesore to your visitors.
Avoid anything that makes your content less readable, but also make sure the logo is somewhere web visitors will look.
Your best bet is placing it at the left side of your website’s header, right next to your company name. That way, people will visit your website and come to associate your brand with your logo.
This is vital to creating a strong brand identity.
Color And Your Garage Door Logo
Using the wrong color scheme for your logo hurts businesses ranging from liquor stores to law firms.
In the case of a garage door logo, remember what people are looking for out of your company.
Reflect that by combining lighter color tones (just enough for contrast,) with a gray color palette. This color is something people associate with construction. Concrete, asphalt, and even the metallic tools that do the work are all different shades of gray.
You’re limited in the number of colors you can use. But that doesn’t mean you shouldn’t care about contrast.
In fact, contrast is vital to making sure whatever logo you use “pops” off of the page. Make sure you make your logo stand out and reflect depth.
Making It the Right Size
Just like you need your logo to be the right color, you also want it to be the right size.
A logo that’s too big will be distracting and even comical. Design principles, particularly online, are shying away from the maximalism that defined the early internet.
This means that people just won’t take your website seriously with a giant logo. But if your logo is too small, people won’t see it.
The best way to get this one right is through trial and error. Try different versions of your garage door logo in your header until you find something that fits.
Try A Logo Maker
To get the perfect logo, accept the fact that you probably won’t get it right the first time.
It takes serious work. Drawing something on printer paper or making it in photoshop won’t cut it.
You need to use a logo maker. We offer one of the best for regular people who want a well-designed website and identity for their brand.
Try our tutorial so you learn the ropes. Then, register with us for more tips and tricks!
Clear the Air With These 6 Popular Purifier Logos
Posted on August 14, 2017 by Logo Design Tips and Tricks
Are you trying to design a new logo for your air purifier business?
Struggling to come up with ideas? Looking at what’s already out there can be a great source of logo inspiration.
Scroll down to see the six best air purifier logos that are out there right now.
The Best Existing Air Purifier Logos
Whirlpool
This company uses subtlety to make their logo effective.
A simple colored ring around bold, black lettering creates a mental image that fits the name perfectly. The angle of the ring makes it appear as though the text is in a whirlpool itself, without obscuring it.
Rabbit Air
The Rabbit Air logo combines the name of the brand with the function of the products they sell to create an image that truly represents what the brand is about.
The name is at the center of the logo, but it’s so much more than that. Around the font are wispy lines, representing the air flow you could have in your home with one of their products. Those lines come together to form the image of a rabbit, from long ears to a fluffy tail.
Lots of other famous logos use subliminal imagery in this way.
Honeywell
Honeywell is a household name, and part of the reason everyone is familiar with this company is down to their simple yet striking logo.
Bold, sans-serif text makes the Honeywell name clear and easy to read, and the choice of a bright red shade means you’ll spot it immediately.
You can browse air purifiers from Honeywell and other providers on the Unhumid site. Take a look and see what their logos look like.
Alen
This logo uses a light shade of blue to give the feeling of coolness and cleanliness that you want from an air purifier.
Wide, blocky capital letters paired with wavy lines are all this logo is made up of, but it works very well. Three horizontal wavy lines form the ‘e’ in ‘Alen’, integrating text with imagery.
Underneath that, you find the company’s slogan ‘pure air for life’. The font is clear and sufficiently spaced out, so even when the logo is small, you don’t need to squint to read it.
AllerAir
The logo for AllerAir uses a color scheme befitting of an air purifier company.
Green is used to show balance and equilibrium, while blue shows coolness and calm. This is a great use of color psychology to make people associate your logo with certain feelings.
Airmega
The Airmega logo uses two dotted circles inside of each other to create an image of air flow.
The text is soft and unintrusive, using a light gray color that doesn’t stand out too much. The lettering is mostly block capitals, aside from the ‘m’, which is rounder, shaped like an air wave. Its placement right in the center of the logo makes it perfectly symmetrical.
Design Your Own Logo
Now that you have some ideas, put them to work and design your very own logo.
Use our free logo maker to create a design that could give the ones above a run for their money.
The Best Ceiling Fan Logos Are Cool. Is Yours?
Posted on July 28, 2017 by Logo Design Tips and Tricks
A ceiling fan may not be the first element you think of in home design.
But the truth is that the ceiling fan is the focal centerpiece of any room. And the design of the fan can make – or break – that room’s appearance.
Whether your company sells traditional or modern ceiling fans, you need a logo that will attract homeowners to your business.
How can you create a solid home decor logo that will enable you to stand out from the competition? Read on for five ways to create the best ceiling fan logo.
Choose the Right Color
The human brain is hard-wired to respond certain ways to certain colors. Color offers a powerful, nonverbal method of communicating meaning and mood in logo design.
- Warm colors such a red, orange, and yellow are usually used to convey energy, warmth, and playfulness.
- Cool colors like green, blue, and purple are often associated with serenity, calmness, and harmony.
- Neutral tones like gray, brown, and black are typically viewed as earthy, classic, and practical.
Which color is right for your company logo?
Avoid Cliches
Sure, you could incorporate a fan into your logo, like hundreds of other companies. But that’s hardly going to make you stand out from the crowd.
The best logos – for ceiling fans or any other product – are unique. You have to think outside of the box. Delta Airlines doesn’t use an airplane for its logo, just like Apple doesn’t use a computer.
Think long and hard about your brand until you come up with something other than the standard cliche.
Use a Custom Font
Speaking of cliches, nothing could be more cliche than being the millionth company to use Papyrus font.
A great way to break the mold is to use your own custom font. If you want to make a standout logo, team up with a designer and create a font that suits your brand’s personality.
Are your ceiling fans classic? Colorful? Minimalist? Ornate? Your font should be a reflection of your products.
Keep It Simple
It’s tempting to cram as much information into a logo design as possible. In reality, though, the most successful logos are the simplest.
What does Nike use? A swoop. What does McDonald’s use? Golden arches. These designs are incredibly simple, yet they’re recognizable in an instant.
That’s the kind of logo design you want for your ceiling fans.
Incorporate Motion
A recent trend in logo design is to incorporate movement or a sense of action.
The logo for Twitter originally began as a perched bird to a bird taking flight. Recently, they updated their logo again so the bird is flying in an upward direction instead of straight ahead.
What are some ways you could incorporate movement into your logo design?
Final Thoughts
A logo is your customers’ first impression of your company.
Don’t simply slap your company name into a box and call it a day. To get the best ceiling fan company logo, give it some serious time and thought and define what makes your business different than the rest.
Are you ready to design your logo, but you’re not sure where to start? Please contact us with any questions or concerns you may have.