A 2014 study showed that 85% of consumers selected a brand over their competition based on the colors of the logo. A business logo is the visual brand identity of any business. Airline logos set themselves apart from the competition by color, design, and brand statement.

Is your airline in need of a visual facelift? Check out our top 5 airline logos below to inspire your fleet!

1. Women in Aviation (Washington State Chapter)

The first thing that should stand out about this logo is the Seattle Space Needle. One of the most iconic structures in America, it is the focal point of the logo. You also see a beautiful backdrop of mountains, and a prop engine plane flying over a lake.

The bold white lettering will quickly grab your attention and it makes everything else stand out. This logo easily captures the essence of the state and should give you the inspiration to provide quality services to your clients.

2. Australian Airlines

This airline logo is inspiring for a number of reasons. The first is the picture of the kangaroo, which is generally the first animal you think of when Australia comes to mind. Second is the colors in the logo. Brown is unique and unconventional in airline business logos. This is another excellent idea when making changes to your logo.

Finally, the actual tagline is critical. Many international airline brands simply have the name of the brand listed but saying “catch the holiday spirit” will subtly make the customer think of vacationing in Australia on their next break. Smart moves all around!

3. Jerusalem Airlines

The winged lion is a mythical creature used throughout storytelling, with iconic tales showing its strength and beauty. The Jerusalem Airline logo is simple and has black and white lettering around a yellow circle trim, with the winged lion leaping in the air.

Direct and to the point, having the wing lion poised to attack should be all the inspiration needed when you look at it daily.

4. VIP Air

The three large letters, and the blue, white, and black combined lettering of “VIP”, are the first noticeable things about this airline logo. This is similar to the West Palm Jet Charter logo that has a blue wave in the background. Next is the uniqueness of the plane flying through the logo.

How can this be inspirational? It shows any airline business that you need to keep climbing in order to be successful. Many logos incorporate a plane, but cutting straight through the company name is a clever strategy.

5. BX Air

The final of our top 5 airline logos was created by BX Air. The red design is shaped like a runway, with red being a color commonly used in marketing. The airplane ascends after takeoff, and the logo as a whole can provide creativity that should be used to get the business ideas flowing.

Having a look at this logo shows the design was well thought out, and original when compared to other competitors.

Wrapping things up

Which of these airline logos are best suited for inspiration for your business?

Feel free to check out our free logo maker and the tutorial video to get your own logo started.

Comparing flights is a tricky business. Not only do you want to provide the best product for your customers, you have to be able to market yourself properly.

Here are some logo design ideas you should consider for your flight comparison business:

How To Get The Best Logo Design

Scope Out the Competition

Unsure about where to start? Look at what your competitors are doing. Scoping out the marketing tactics of other successful businesses can help you find your footing.

Are there any competitors in your market that particularly resonate with their customers? Their logo probably goes a long way to establish a meaningful connection.

If you’re just getting your flight comparison business off the ground, you don’t want to seem too much like an outsider. Customers might feel intimidated, depending on your marketing strategy.

When conducting competitive analysis, figure out what works with other company’s logos and apply your own creative sensibilities for a unique result.

Focus on Appeal

When designing a logo, you have to know your customers. Try to put yourself in their shoes and figure out what will appeal to them.

Are you trying to reach young professionals with your business? Make sure your logo is modern and attractive. If you’re trying to appeal to the older generation, like retirees, you might want to aim to be more subtle.

Font and color play a huge part in whether or not your logo is appealing. It’s important to have these elements tested and retested by a focus group to decide whether or not they are right for your company.

You should also consider demographics. Is your audience primarily Spanish-speaking? Do you specialize in booking flights to Spanish-speaking countries? If so, instead of “cheap flights” as your tagline, you should use “vuelos baratos.”

Get into the mind of a consumer and find out what will make them want to use your service.

Simplicity Matters

As stated before, font and color are everything when it comes to logo design. But you want to be careful not to overdo it. Logos that are too complex can turn a customer away.

Your business has to make sense to the customer or they will not want to use your product. It starts with effective communication.

Your logo is the ultimate communication tool. What do you want your customers to know about your company? What information is valuable to them during the decision-making process?

Make sure this information comes across, and that’s it. Anything more runs the risk of confusing your customer.

Save Your Logo Design Ideas

Designing a logo takes time. But during the process, it’s imperative that you save every logo your design team creates. All your logo design ideas are valuable because you never know which logo will resonate the most with your customers.

It is also always a good idea to have a bank of options for your focus groups or test audiences.

Need help getting started? Contact us for more information on how you can create the perfect logo for your flight comparison business.

What factors influence your choice of airline to fly with?

Whether you’re traveling for business or pleasure, you just don’t settle for an airline with the cheapest airfares.

Sure, at 35,000 feet, you want an airline with an impeccable safety record, awesome in-flight services, decent seats and good legroom.

But, there is something else flyers consider: the logo!

Just what makes an airplane logo design unforgettable? Why do some logos stick in your mind long after the flight?

Curious to know? Keep reading!

1. Simplicity – With a Twist of Ingenuity

In a quest to stand out, many airlines go to great lengths to design their logos, but some end up with designs that are unnecessarily complex.

A simple logo is a killer logo. It’s relatable and pleasant to look at.

However, it’s not all about the simplicity. Travelers should be able to identify a mark of originality and creativity. You know, a logo design that leaves customers saying “Ah, that’s clever” or better “I didn’t see that coming.”

Take the Southwest’s new logo, for instance. The name of the airline is spelled out, followed by a small heart symbol that evokes feelings of love, probably love at first sight!

2. Colors That Send a Message

Color doesn’t only make surfaces beautiful to the eye. It’s a powerful tool that, when used correctly, can leave a lasting brand impression.

Unforgettable airplane logos have colors that send certain subtle messages to their customers.

What flashes through your mind when somebody says American Airlines? Shades of blue, white and red. Right? These are also the traditional American colors.

As such, a customer can easily tell this airline takes pride in preserving the heritage of the American experience.

Now, can you think of any other airliner that is “more American?” Certainly not!

3. The Tagline Adds to the Uniqueness of an Airplane Logo Design

The debate among branding professionals about whether a logo needs a tagline still rages on.

But, regardless of what your personal view is, there is no doubt a crafty tagline packs a punch and can make an airplane logo design even more unique.

“The best care in the air.” That’s the Midwest Airlines tagline, which is crafted below its logo icon.

The tagline makes the logo unforgettable, especially when placed alongside other airline logos without taglines.

4. Nothing Like What’s Already in the Market

An airplane logo with icons and colors that look even remotely similar to that of other airlines cannot boast of uniqueness and is easily forgettable.

However, a logo with colors and icons that are vastly different from competitors carves out its mark in the memories of customers.

A unique logo, even when imprinted on the tail of a dusty jet that is due for an airplane wash, still stands out and is memorable.

5. Touch of Nature

Many people love nature, and flying up high in the clouds is a good way to experience it.

And, birds have always inspired the design and engineering of our planes.

Airplane logos designed with nature in mind reminds passengers the relationship between mankind and nature, a trait which makes them unforgettable.

The American Airlines logo, for instance, contains an eagle which, according to the airline, represents the soaring spirit of the American people.

For the millions of nature lovers, the eagle is also a reflection of the great outdoors we so much love, and for that, the logo has a spot in our memories.

Conclusion

Every year, over 800 million Americans take the skies.

Logos and branding in general play an important role in helping these travelers find the airline that best meets their preferences.

And airplane logo designers who use the best online logo maker stand a solid chance of creating an unforgettable logo.