Have you ever Imagine how Nike’s logo work? Think about Apple’s and its target market. I’m sure and I bet that even with just a tiny slip when you see their shapes, you’ll surely Identify what brand it is. That’s how powerful logo works, it makes the brand memorable.

Logos are more than symbols that represent your brand, they are an epic identity icons. It is one of the foundations of your company. It gives a message, a lasting impressions and it represents what business you have.

We have here some tips and knowledge for you to understand how important a logo design is, for your existing and future firm.

Color is the soul of your design. It relates to emotions and feelings and we can not deny it. So let’s work with the colors in our favour and let them say what you want to say without using words. This infographic will show the most important colors and its meanings, so you can attract customers for a right reason. Of course, to understand better all this psychology you should take a look at The Psychology of the Logo Design.