Coming up with the right logo for your brand is hard work. It requires the right idea at the right time and the right artists.
After all, your logo is all about your brand as a whole. It needs to be every bit as exciting and memorable as your business.
That’s why it’s important to keep up with popular logo design trends. If you’re not careful, that great logo may look like old news before you know it.
Read on to learn about some of the hottest trends you can use for your business’ logo today.
5 Logo Design Trends to Promote Your Business
1. Wordmarks
Sometimes coming up with the right logo is all about what worked in the past. For example, wordmarks are still one of the most popular logo design trends. They’ve been around for decades, but there’s something timeless about them.
Sometimes all it takes is the right font to make your brand stand out.
Let’s take Coca-Cola’s logo for instance. It’s like that as soon as you saw the brand name, your mind was able to conjure up the logo.
So what about their logo works? It’s elegant and simple, but also unique and memorable. This is the balance you should strive for when creating a logo.
2. Use of Negative Space
Negative spaces are quite commonplace these days — and for good reason. The more negative space used, the more your logo itself will stand out.
For example, consider the WordPress logo. The blogging platform’s logo is entirely about negative space, with the signature ‘W’ surrounded by a beautiful light blue.
Our brains are trained to recognize negative space and the patterns within, so logos that use negative space are sure to draw attention.
3. Sharper, Rigid Font
Remember in school how you used to doodle bubble letters? They were fun to draw, and the marketing world took this to heart. Unfortunately, bubble letters don’t really stand the test of time.
Instead, more companies are using sharper, rigid fonts. We often consider typography and the types of font we use, but rarely the rigidness.
A good, sharp edge to your text creates a sophisticated look.
4. Minimalism
Minimalism is still one of the more popular logo design trends. For instance, consider Apple’s logo.
It features no text, yet anyone can see it and know exactly what it means. This is what your brand ultimately needs to achieve.
Sometimes less really is more.
5. Hand-Drawn Logos
As our lives get busier and technology becomes more advanced, we sometimes want to go back to the basics. Sites like Easy, for instance, have made millions of dollars through hand-crafted art.
Take the same approach with your logo. A hand-drawn logo feels warm and relatable instead of cold and calculated.
There’s just something more authentic and welcoming about a hand-drawn logo.
Choosing the Right Logo for Your Business
There’s nothing easy about picking the perfect logo. Find the fine line between welcoming and professional; artsy and futuristic.
Get creative, and don’t be afraid to combine ideas. Just like in the business world, sometimes the best logos come about from innovation.
Your logo matters, so get out there and start creating!
