Powerful logos speak messages to their audiences. What message does your company want to communicate?

As a beauty company, it’s likely you’ll want to hit on appeal and comfortability. Some of the most recognizable brands in this industry are so successful because they combine these two elements perfectly.

Think Olay, Avon, or Nivea. What do they have in common? They make their customers feel good about not only themselves but the brand itself.

When you can do this, you’re better able to gain customer loyalty.

Here are our 5 tips for creating a trendy beauty logo that will crush the game.

1. Use Modern, “Neat” Font

A logo’s font is easily one of its most recognizable elements. For a beauty brand, you’ll want to communicate cleanliness, modernity, and elegance.

We recommend using either a serif or sans-serif font that’s clean, clear, and easy to read. But, you don’t have to stick with the basics.

Look for one that will give you a contemporary edge. For instance, you can try ADAMCG Pro or Walkway Bold.

2. Color Me Pretty

Color is another highly noticeable feature that will make or break your logo. Fortunately, you have a lot of leeway for creativity.

The best color for you is really one that corresponds well with your company.

For instance, if you push towards bold and vibrant, go for electric red or pink.

Are you trying to be more of a “familiar face?” Light blue or green will do the trick.

As we all know, black is always in style.

3. Icon Mania (Maybe?)

If you want a logo with an icon or symbol, it must be completely relevant. You need to choose these images very carefully.

Some beauty companies use flowers as it’s a more feminine approach. That’s great if it works well with your brand, but if not, that’s okay, too.

Many of the top beauty brands ditch imagery for a neater look and feel. Avon and Neutrogena, for example, stick to a font that alone speaks volumes.

4. It’s All in the Name

Your business name should be the focus of your beauty logo. You should ensure that it sits at the logo’s center, and the rest is designed around it.

Why?

Because this looks fresher and more sophisticated. You don’t want other elements to overpower the name, either.

You can learn more about this by visiting Reflect’s website. As you’ll see, “Reflect” is front and center, and steals the show.

5. Beauty Logo Takeaway

The last tip we’ll leave you with is more of a general beauty branding tip. But, it’s too relevant not to mention.

Your beauty logo should mimic the idea your audience has of themselves. Beauty products allow us to express ourselves and show the world how we want to be seen.

Figure out how your audience wants to be perceived. Consider the archetype of your audience.

It will help showcase your design.

Let’s Wrap Things Up

Who knew such a small feature could carry such a heavy weight?

Luckily, you don’t have to be a pro to have an awesome beauty logo. You just need five minutes to kill and a desktop computer.

Our Online Logo Maker puts you in charge of your design.

Choose from many color palettes, font types, and more.

Get started today!

Designing a logo–or anything really–from scratch is no walk in the park.

Whether you’ve designed 100 logos or are starting from square one, getting started is the hardest part.

A logo is an integral part of a brand, often acting as the foremost representative of your products or services. So, getting your logo right is critical.

According to MIT, strong logos can create powerful positive associations between consumers and the brand behind the logo

If you look at iconic brands like Nike or Apple, their logos are closely linked to the brand and the perceptions of consumers.

Trying to craft the perfect logo?

Let’s take a closer look at 5 tips for creating an unforgettable shipping company logo.

1. Don’t Overcomplicate Your Shipping Company Logo

One of the enduring principles of design is that it should be unobtrusive. Basically, your design shouldn’t get in the way.

Think back to the classic brands mentioned above: Nike and Apple. Both of these brands have incredibly simple logos. If you think about it, they’re almost childlike in their simplicity.

Yet, they’re some of the most well-known logos in history.

When working on your shipping company logo, keep it simple.

2. Keep Colors in Mind

Colors are another part of logo design that’s easy to complicate.

Your best bet with colors is to stick to one, two at most.

If you already have a color or set of colors that are strongly associated with your brand, this part is a little easier. But you’re not out of the woods yet.

When picking a color or colors, remember that your logo should look good and be recognizable in black and white or in another color entirely.

3. Make it Clear–And Timeless

When designing a logo, it’s important to keep the future in mind.

Design trends come and go–often at a break-neck pace. Sometimes, designs come back in style, but not often.

As you work on your design, your goal should be to come with a logo that will stand the test of time. Steer clear of the latest fads and work on something that lasts.

4. Don’t Forget About Fonts

If your shipping company logo will contain text, you’ll need to consider what fonts you’ll use.

With fonts, it’s best to err on the side of simple. There are a lot of fun, interesting fonts out there–but most of them don’t belong in a logo.

Keep your fonts simple and readable.

5. It’s Your Logo–Own It

At the end of the day, it’s your logo. While it’s important to keep your design simple and timeless, don’t be afraid to add a few personal touches and make it yours.

Whether you’re selling apples or shipping bulk bags, a good logo is vital. Add some of your brand’s personality to really make it your own.

Conclusion

Whether you’re starting from scratch or just want to refresh an old design, getting your logo right is an important part of your marketing efforts.

Get started quickly with a free online logo maker. It’s easy to get started, even if you’ve never designed a logo before.

When you think of the largest companies in the world, what do you see?

Chances are that for almost all of them it’s a logo.

Whether it’s the Nike Swoosh or the Starbucks Mermaid, businesses have capitalized on the power of having a high quality logo as a means of leaving a strong and lasting impression.

Though easily taken for granted, it’s hard not to underestimate the significance of having a visual brand signifier to help your business stand out.

Below we take a look at four reasons your business needs a high quality logo.

The Logo Is the Brand

Gaining visibility in any marketplace is a struggle. One of the easiest ways to draw attention to your brand is with a striking logo.

Think of Apple: while their products are firmly within the consumer electronics category, they are all bound by the bitten-apple logo. There’s so much power in this visual that people wear it on clothing and put its sticker on the bumpers of their cars. You could even go to The Memories Place and get all your favorite logos printed on a blanket and be left with a desirable item.

Such is the strength of their brand that such a simple logo can carry such cultural cachet.

The Most Powerful Marketing Tool

When brands tease upcoming products, how do they often do it?

Mercedes-Benz, for example, will often show a car lost in shadows or obscured by cloth, only the familiar three-pointed star visible.

Why would they do this? As an auto manufacturer, shouldn’t they focus on the actual vehicles?

Any car is representative of a specific moment in time. The Mercedes-Benz badge, on the other hand, speaks to an entire history of the automobile. It draws on the strength of every successful vehicle they’ve had without being bound by a specific time period.

It’s An Invitation to Customers

Both the Apple and Mercedes-Benz logos, through their history of success, have an even greater strength: aspiration.

Our Mercedes ad from above is so effective because knowing that there’s a new Mercedes available, regardless of specifications, is enough to pique most people’s interest.

The idea that a brand’s logo can imbue us with an increased sense of worth is incredibly powerful. By creating a high quality logo you increase your chances of joining these ranks.

A Good Logo Is Welcome Anywhere

Packaging is an important part of any goods being sold. Even beyond exterior wrapping, placing a great logo right on your products creates awareness.

While a poor logo can be distracting, a high quality logo can easily be placed in any number of places. On products, advertisements or promotional materials, it’s wise to rely on the power of a simple, well-designed logo to convey your brand’s story.

Final Thoughts On a High Quality Logo

Whatever your business, whatever your market, having a great logo helps your brand stand out from the crowd. It has the ability to take your brand’s message and easily share it with the world.

If you’re in need of a logo, or just want some more information, give us a shout. We’re always here to help.

Vacation.

This one word immediately puts our hearts at ease.

96% of American employees note that time off is incredibly important to them. As a result, vacation planning has become a booming industry in America.

In the travel industry, creating recognizable brands means creating recognizable vacation logos.

Ready to promote relaxation to potential customers? Check out these five fail-proof vacation logo ideas that can strengthen your brand and increase your customer base.

The Top 5 Vacation Logos

Some of the best examples of a vacation logo share three features: they create feelings of trust, safety, and interest.

Vacationers are looking for new experiences. However, with those new experiences comes a bit of intimidation.

Here are the top five logo ideas that seem to be the perfect example of how to entice travelers:

#1: The Relaxing Image

By simply Googling ‘vacation logos’, the first logos to appear include some kind of image.

Leading with a relaxing image is an instant eye-catcher.

Pictures of the sun, the water, a boat, the mountains, or a sunset are some of the most popular images used in vacation logo design. However, keep in mind that it’s never a good idea to do what everyone else is doing.

Don’t be afraid to put your own spin on relaxation.

#2: The Name

Let’s take the town of Hell, Michigan as an example. The name of this town is kitschy enough to attract vacationers. However, names on any logos should be closely considered.

If a local travel agency is trying to attract visitors to Hell’s city limits, then a picture of the Devil and his trusty pitchfork probably aren’t the best images to display under the name “Hell’s Travel Agency.”

Sure, it’s a funny play on the city’s name.

However, that image and name do not conjure up feelings of trust and safety. Here’s where a nice picture of a sunset could help focus on the beauty of Hell, Michigan rather than the association with the devil.

#3: The Mention of Location

No need to spend too much time explaining this. Without alluding to the location in the logo, there is little association with where these travel services will send vacationers.

#4: The Color Scheme

Picking a color palette with bright, bold colors is always a great way to catch the attention of those looking to travel.

#5: The Catchphrase

Something fun or something easy to remember is the best option for a catchphrase. It also works for promoting why you should book your vacation stay with the company.

An example: Finding Fun in Phoenix is not only fun to say, but easy to remember. Plus, a great catchphrase can open up opportunities for great marketing products like t-shirts, hats, bumper stickers, etc.

The Alluring Logo

Vacation logos are quickly becoming the gatekeepers to vacation planning services.

Creating a design that is eye-catching and can promote a feeling of safety will bode well for those looking to escape the stresses of everyday life.

The right vacation logo can catapult a company and its brand into the sales stratosphere with just a few simple considerations. All it takes is finding an image, perfecting the color scheme, and designing a logo that inspires a potential customer to start planning a vacation.

Ready to get started? Try a template design to begin creating a logo that’s as perfect as your dream vacation.