When you start a small business, your to-do list is a mile long. It’s easy to push things like designing a company logo to the back burner — but you’d be making a huge mistake.
There are tons of reasons that you need to start strong with a recognizable logo. You need your brand to have a big impact right out of the gate.
Design, color, font all play a big role in how you’re perceived and what kind of business you attract. For example, almost 100% of customers make a snap decision based on product color alone.
Learn why and how you need to build a business logo that pops right now — keep reading!
Your Company Logo Is You
You know that saying “a picture is worth a thousand words”? That’s what a logo is all about.
Your logo is all you. When your potential customer spots your mark, they associate it with your values, quality, and service.
Sets You Apart
Did you know the simple Nike swoosh is the most recognized logo in the world? It goes to show that you don’t have to be flashy to distinguish yourself.
Build a logo for your brand that people will remember, one that stands out among the competition.
Fosters Loyalty
You don’t just want to close a sale, you want to build a relationship. Having a strong logo is all about that post-funnel customer care.
Happy customers are loyal customers. Help them find you and promote you with a memorable logo.
Logo Design Defines Your Values
When you’re designing your company logo, you get to know yourself really well. You have to ask yourself a lot of questions and do a deep dive on your brand.
Don’t just slap together random images. Think about what you stand for and who your customers are.
Even if you’re not creative, you can come up with a few images that you feel represent who you are. You can even use guides, like this template, to help put together the right look.
Use Your Logo to Inspire
A strong company deserves a strong logo. Once you figure out what look you’re going for, stand behind it.
Knowing your brand and having a symbol that represents all that you stand for is key to inspire others. Your employees will feel pride and investors will understand your mission and goals.
Makes Branding Easy
Having a great logo makes it easy to brand your business. You don’t have to work too hard to convey who you are.
Put that logo on tons of merchandise and give it out. Get your brand out into the world and in front of potential customers.
Mark Your Business With an Inspiring Logo
There are plenty more reasons why you should make designing a killer company logo a top priority. These should be enough to get you started.
We know you’re now convinced that an amazing logo can take your brand from good to great. If you want to get more ideas, check out our articles on logo inspiration!
