Man will always try to be different or unique as oppose to others.  He wants to stand out among the rest and will always try to find definitive ways on which he can succeed and show his distinctiveness among the rest.

Companies will always attempt to find ways and means where they will set the trend to be followed.  They will always have a vision to be leaders in their own industry, someone who will be the best.  This is the same way in companies when they seek out for a logo, they will try to get something that have its own exclusivity.

Ambigram is a graphical figure which can sometimes be referred to as flipscript or inversion.  The figure can actually be read in a certain viewpoint but can also be read in another direction or orientation giving out the same illustration on which it was originally seen.  Making these types of logos are extremely difficult and takes years of practice and mastery.

Ambigrams came to the attention of companies as it presents uniqueness and it also gives a bit of amusement to the people.  The retention that people will have in their minds to something that have fascinated them is far more greater than something that just caught their attention.  Ambigrams may sometimes be elaborately designed but it still has the characteristic of being able to get attention among other logos around it.

The most amusing part for an Ambigram is the creativeness of the artist to play with letters and figures and still come up with the same imagery whether inverted or sometimes read backwards.  Truly to fancy one’s attention is to do something different.