As a managed service provider, you’re well aware of the fact that there’s a lot of confusion surrounding what your company has to offer other businesses.
Your job is to make life easier for businesses in a wide variety of industries by offering things like cloud-based web hosting services, general IT services, assistance with payroll and compliance, and much more.
Looking for a better way to instantly let leads know exactly what you have to offer?
The right cloud logo design can help to clear up any confusion when it comes to the specific services you provide.
So, what makes a strong cloud logo design?
Keep on reading this post to find out.
1. Minimalism Matters
The first thing that you need to keep in mind when you’re dreaming up your cloud logo design?
As a managed service provider, it’s your goal to increase the operating efficiency of the businesses you work with. You want to make it easier for them to find the files they need, and to ensure that they have a safe and secure space to both store and access their data.
What doesn’t communicate that?
A cluttered, over-the-top cloud logo design.
Especially in the world of cloud-based services, simplicity is key.
We strongly suggest using no more than three colors in your entire logo design — and less if you can help it. Your central image should be crisp, include lots of white space, and should be easy to replicate on a variety of surfaces.
Avoid anything that suggests digital clutter. This includes hard-to-read fonts, overly detailed images, and clashing colors. This will only hurt your business.
2. Avoid Cliches When Designing Logos with Clouds
As a primarily cloud-based business, we know that it can be a serious challenge to make sure that your leads know what you have to offer without creating a cloud logo that looks like a carbon copy of your competitors’.
While your logo will likely include some sort of cloud image, there are lots of ways that you can breathe new life into the design.
First of all, remember that you can place your text inside the cloud. You could also place images of gears, a computer desktop, or even a lock inside the cloud.
This helps to separate you from other businesses in your industry. It also suggests to customers that your cloud is a protective space for their data.
Avoid having raindrops or fog leaking from the cloud, as this can quickly call to mind security breaches and a loss of data.
You can also use unconventional colors for your cloud — in other words, there’s more to good design than blue cloud logos!
Use the psychology of color to help you decide on a hue that will best pique the interests of your target market.
Finally, if you’re ready to think outside the cloud image, try an interlocking shape of your own creation. Things like a three-dimensional box, an octagon, or even a circle will still hint at a sense of protection but will be a bit less common.
3. Aim For Visual Balance
Scalability is key in logo design — but so is ensuring that there’s a strong visual balance within all the elements of your design.
If you have a tagline, is it properly centered underneath your company name and central image? Is your central image in proper balance with the size of your font, or does it seem to overwhelm the entire design?
Discover more about how to create a logo design with the right visual balance by looking on the Jaguar PC website. First of all, their logo design uses two colors to ensure that the design is easy to read.
But we especially love the look of the “g,” which is unique enough to immediately imprint on the minds of potential customers. Plus, the orange hue of the logo communicates a sense of authority and dominance.
This design can also easily be adjusted when it comes to size and scale — so it will never end up looking cramped or cluttered.
This is the perfect example to draw inspiration from when creating your own design.
4. Keep It Current
Finally, especially in the world of managed service providers, your cloud logo needs to communicate to customers that you’re with the times.
The last thing that you want is for an outdated logo to make potential clients think that your services also haven’t been updated in a while.
When you’re designing your logo, make sure that it gives you opportunities to update the design in the future. Make sure updating doesn’t compromise your branding.
For example, think about how Apple consistently changes the color of its logo to account for trends and announce new products. What about how Google changes its homepage and font design to celebrate holidays?
Your logo design should possess the flexibility to be able to do the same.
Ready to Create the Perfect Cloud Logo?
We hope that this post has made it easy to understand the essential elements that a compelling cloud logo should contain.
Remember to focus on creating balance in your cloud logo design, and to ensure that your logo can be updated as your company grows.
Looking to dream up a few potential designs?
Use our simple logo design tool to make it happen.
Then, continue coming back to us for more invaluable design and branding advice that will help your managed service provider business to make it to the big leagues.
We can’t wait to see what you accomplish next.
