Have you ever seen a logo that didn’t look right? Considering all the ways a logo can go wrong, it probably happened.

Some logos completely miss the mark; they have nothing to do with a company’s product or service and confuse customers. Others are too flashy or over the top, making them hard to use for various sizes and surfaces.

Then, there’s the matter of whether or not a company uses vector format logos. This is an essential part of logo creation. A logo can only do so much for you if it’s saved as a PNG file or it’s rasterized.

In fact, this goes for all graphic design as a whole – whenever you can save something as a vector, do it. If you aren’t sure what a vector is, keep reading to find out more about logo vectors and why they’re the best choice for a logo.

What Are Vector Format Logos?

To create something in a vector format is basically the cleanest way to create a digital design. Vectors are made of mathematic equations instead of color pixels. This allows them to scale as large as a billboard and as small as a logo for a business card without compromising quality.

Rasterized images, PNGs, and other file formats, on the other hand, will be pixelated when the sizes change in such dramatic ways. Not only that, but the proportions of a design may change as well. This looks blurry, it’s hard to understand, and it’s outright sloppy.

Thankfully, you can avoid such a situation by always saving your logo as a vectorized logo.

Beware that vectors can be rasterized, but rasterized images cannot become vectors. You always have to start with the latter, then use the former if you happen to need it.

More often than not, though, you can do everything you need with a vector logo. If you’re still not convinced that this is the optimal file format to use, check out the following reasons to make a vector logo.

5 Reasons to Make a Vector Logo

Before you start making excuses as to why you shouldn’t make a vector logo, consider all the reasons this is of benefit to you. Then, look into how to make this happen – which is arguably going to be easier than you think, considering all the vector illustration software programs out there.

Here’s why you should design a logo with such a program.

1. To Have Something Ready for All Your Campaigns

Think about all the various uses of your logo.

One day you’re using it to design company t-shirts, and the next, you need it for a sign or banner of an event you’re sponsoring. You’re also going to need your logo if you ever redesign your website or need new product packaging designs.

Other uses of a logo include business cards, car wraps, and promotional products of all kinds. Even if you’re not planning on using some of these things now, you never know what may happen in the future. It’s always better to be prepared for situations like this than to be playing catch-up.

2. To Put Watermarks on Company Images

Just as you’re going to have to make a logo bigger and smaller for all the uses above, you need a logo to watermark images too.

Think of all the professional company photos you’ve paid for and invested your time in. Don’t you owe it to yourself to make sure these don’t get stolen and reused without your approval? A vector logo can help you prevent such copyright issues.

When you use your logo to watermark a photo, it’s practically impossible for someone else to use it. Think of this as a form of insurance for all the content you’ve worked hard to create.

3. To Save Time

Speaking of working hard, how long does it usually take you to put a marketing campaign together?

Whether it’s digital or print, it surely takes a significant amount of effort to go from idea generation to completion. Having a vector logo ready can speed the process.

Instead of having to make a new version of your logo every time, or finding ways to compensate for pixels and blurriness, you can get the perfect image no matter what the campaign involves.

A vector logo makes it easy to create large uses of your logo one day, then scale it down the next.

4. To Save Money

When you save time, you save money. This is especially true if you aren’t much of a graphic designer, or if you don’t have one on your team. If you didn’t have a vector logo ready, a situation like this would mean you would always need to hire someone in order to make your logo the right size for a certain project.

Considering all the marketing that goes into a business, that’s a lot of back and forth and plenty of transactions to get a clear logo image at the ideal size. Save yourself the trouble, the stress, the time, and the money by making your vector a logo right off the bat.

5. To Express Your Level of Professionalism

The final benefit to consider is your brand as a whole. No one is going to take you seriously if you have an illegible logo on your business card or a sloppy design on your company apparel.

It’s in your best interest to always look sharp, which is exactly what a vectorized logo can help you do. Regardless of the logo design, this is the main thing that will preserve the integrity of the overall aesthetic appeal.

How to Make Your Logo the Right Way

It’s one thing to understand that you need vector format logos, and another to know what goes into making this happen. Thankfully, we’ve made the process easy for you.

With our logo design system, you can make all your logo ideas come to life and save the final result in a vector format. The process is simple and incredibly efficient – all you have to do is get started.

Click here to create your new company logo!