When people see your logo for the first time, there’s a complex psychological process that determines if they’re willing to do business with you or not.

Are you looking to attract more customers to your web design business? A new logo could help you reach your marketing goals.

In this article, we look at 5 captivating logos and explore how their elements can be applied to logos for web designers.

1. Play Station

The most notable aspect of Play Station’s logo is that the P and S are on different visual planes. The P appears to be vertical. Yet it looks like the S is flat as if lying on a surface.

The combination makes the logo feel multi-dimensional. Like a video game. See what they did there? They used their logo to reflect the realm of video games and prime the customer to think in more than one dimension.

Logos for web designers could benefit from this same approach.

2. Domino’s Pizza

What makes up the Domino’s logo? The name and then simple shapes that reinforce the image of domino tiles for anyone familiar with the game.

But what if you have no idea what dominoes look like? No problem, the logo also looks like a stylized pizza box. Better still, a pizza box that feels like it’s on the go.

This logo offers an important lesson in logos for web designers that can be applied in 4 steps: a few basic geometric shapes used together can convey complex images and ideas.

3. Nike

The Nike logo is best known for its swoosh. But the way the name is written, slanted slightly to the right as if the word is running, is also what makes this cultural icon.

But that’s not why this logo is part of our exploration of logos for web designers. It’s the logo’s origin story that matters. The founders didn’t spend thousands of dollars or spend countless hours fussing over the logo.

Almost as if they embraced their own early tagline, “just do it”, they spent $35 (about $200 today) and got on with building a strong business.

4. Studio 44

This Australian web design company isn’t a global household name but Studio 44 has a dramatic logo that speaks volumes about who they are and what they do.

It uses black, red, and white to create an edgy look and feel. Part of the font is jagged and giving the customer a sense of energy. You can be sure that people attracted to this logo are adventurous and not willing to settle for the status quo.

When designing your logo, think about the energy and mindset of your ideal customer.

5. Instagram

What’s Instagram’s logo? A colorful icon representing a phone camera. Simple. It says this is all you need to use our product.

How can that simplicity translate into a logo for your business? Think about what you want your customers to do then take that concept down to its most basic form.

Bottom Line About Logos for Web Designers

Every business needs branding. Yes, from the newest to the most established, a company’s brand is integral to its marketing and sales.

But don’t make the need for a logo an obstacle that keeps you from delivering quality products and services.

Logos can and do evolve. The most important step is get started. And with our logo maker, you can get started right now!