Making a logo is a fun, creative experience, especially if design is not part of your everyday job.
Even for doctors or lawyers, switching hats from a medical practice to a creative space can bring out the best ideas. This means you can make your new dental practice logo all by yourself!
It doesn’t matter if you’ve never made a logo before or if you don’t consider yourself an artist, you just need to know where to start.
Here’s how to create a beautiful, effective logo for your dentist office.
1. Stand Out
Get your biggest ideas out there first.
Even if you aren’t sure they will work, the moment you start brainstorming is when you have the most amount of logo ideas. Make simple sketches or head straight to the computer and get some basic designs down.
Getting ideas out of your head and right in front of you will help you narrow down what is working and what isn’t.
2. Use Proportions
Once you’ve picked a few dental practice logo options to spend time on, proportions should be the first thing on your mind.
Logos have three basic fundamental shapes – circles, triangles, and squares.
Each has their own rule of proportions, and a set of emotions they portray as well. Proportions will also help when it comes time to scale your logo for different uses like web pages, on social media, and for print purposes.
3. Stay Consistent
Proportions and scales are the groundwork for visual consistency, but other things come into play too.
If you have an established office, chances are your dental brand has a set of colors you normally use on business cards or on your website. Use the same colors when creating your logo.
Combing your visual efforts in this way creates better brand recognition as potential patients search among different dental offices.
It also shows you care to be a professional in every way, not just how you treat teeth.
4. Keep It Simple
As your edits get closer to the final result, make sure to keep things simple.
Don’t overdo the colors or use elaborate shapes. You want a logo to translate well on everything it touches. This means it needs to look great when it’s big and blown-up as well as when it’s small, like on the corner of a picture or brochure.
Plus, simplicity makes things easy to understand.
Skip the cliche of using teeth for a dental practice logo, and focus on creating something your office can stand behind for years to come.
5. Make It Memorable
One of the most telling signs of a good logo is how well it stands the test of time.
Time can be looked at in two ways: how long a client will remember your logo, and how well your logo performs before you modify it.
The more you stick to the basics mentioned above, the more timeless your logo will be. It becomes what people picture when they hear something specific like Ideal Dentistry.
This can save time and energy over the years, as you won’t have to make changes to your brand. Remember, a consistent brand is like a good reputation – it builds credibility.
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