The logo of a business can make or break the customer’s connection with the brand. The thumbnail logo sized image seems small, but it has a huge impact on brand recognition and relations. A logo can even express the difference between one company and its competition.

In the accommodation world, staying ahead of the competition is key. For companies who haven’t been having success with their logo, there’s no reason to start over. It may just need a modern logo redesign to regain its power. We’re teaching how to do that below.

Logo Redesign

Simplify Design

Logo design trends in 2017 have companies simplifying their logos. When it comes to logos, minimalism is in. Are there complementary colors that could get deleted without losing the image’s integrity? Then they should go.

A simplified logo is more visually appealing, modern and will make customers take a second look.

Delete Logo Words

Another trend in logo design is editing the logo to lose the words altogether. Companies should only do this if they have a high recognition level with their logo’s image already. Starbucks employed this strategy in 2011. They removed the wording from outside their central mermaid image, leaving her alone.

The result was a fresher and easier to print logo, with the same amount of recognition. Not ready to make that jump? Some companies are trying out both worded and non-worded logo versions. Non-word logos look great as small profile pictures and the worded logo can appear on the site itself.

Change the Lettering

Hand-lettered or text changes in a logo are another noticeable logo redesign technique. The image of the logo stays the same, while the company’s name is presented in a fresh new way. The changes don’t need to be extreme.

Companies have succeeded by something as simple as changing capitalization around. Other companies, like https://www.whistlerpremier.com/accommodations, deleted letters and replaced them with a readable image. As long as the consumer can read it, the possibilities are endless.

Stay Original

It’s easy to look at competitors logos and get ideas for a logo redesign, but using the same format is tacky in the end. A logo should be used to differentiate one business from another, not make them all blend in together.

One marketing professor from UEA suggests this can be achieved by changing logo colors. What differentiates one company from its competition? Are they greener? More trustworthy? He suggests companies use color psychology to assert that.

Get a Fresh Pair of Eyes

Breaking a cycle is hard and can hinder the logo redesign process. The easiest way to break the cycle is to get a new pair of eyes on the redesign team. Someone who isn’t familiar with the original logo will be able to point out subtle aspects the team has long forgotten.

Teams can use this new insight along with knowledge of the company’s brand and values. The combination of old and new will create the perfect logo. The resulting image will be the best of both worlds.

Wrapping Up

Redesigning a logo is a long and labor intensive process. It’s hard to leave the familiarity of an old image, but consumers will appreciate a new one. Using these tips along the way will make the process a little easier. Start redesigning a logo today.