Are you planning a new telecommunications logo? This is an industry that moves fast, and you can’t afford to create a logo that doesn’t reflect the current concerns and desires of customers.

You need to be up-to-date, and we’re here to help.

Read on for five enlightening statistics that will help inform your logo redesign.

1. Broadband Is Growing

This year, 2017, there are over 930 million fixed broadband subscribers worldwide.

And that’s nothing. By the end of 2021, it is expected that there will be over 1 billion fixed broadband subscriber lines.

For telecommunications companies, broadband is big. For many of your customers, it will be the top priority, coming above TV and phone services, and your logo should reflect that.

Think about what broadband represents to your customers, and try and incorporate this into your logo.

For example:

• Fast speeds
• Staying connected
• Being up-to-date
• A reliable connection

You might include images which represent speed, reliability or connectedness – like circles and arrows.

2. Privacy Is More Important Than Ever

In the past, a key source of revenue for internet service providers was selling data to marketing firms to allow targeted advertising.

This is more difficult under new opt-in models, and online privacy is becoming more and more important to consumers. Which would you pick, a firm that sold your data, or one that protected your privacy?

Exactly.

Make sure your logo signals your commitment to privacy and safe storage of personal data. You could use symbols like locks, keys, safes, or streams of encrypted data to accomplish this.

3. 5G Is Coming

What’s more annoying than trying to use the internet on your phone, but having to wait hours for pages to load?

Almost nothing – and you can be sure your customers feel the same. However, with 5G on its way, slow speeds may be a thing of the past.

Ericsson predicts that in North America about a third of the smartphone base, around 100 million subscribers, will be 5G-enabled by 2022.

You can bet that consumers will be keen to stick with companies which are providing 5G, and your telecommunications logo should reflect your commitment to moving with the times.

Avoid logos which look old-fashioned or dated, and choose a modern design that shows how forward-thinking your brand is.

4. Telephone Communication Is Important to Businesses

With all this talk of the internet, you might think telephone systems are a thing of the past. However, that’s not the case.

74 percent of small and medium businesses still consider voice communication as crucial to their business operations. By tailoring your offerings to appeal to these businesses, you’ll be targeting a profitable niche.

You should aim to provide up-to-date, efficient services, including features like three-way calling, conference call, text voicemail messages and cloud phone systems.

Combined with quality equipment, like Polycom Business Phones, you’ll have a valuable offering for small businesses.

Once you’ve planned these services, your logo needs to reflect them. Look at creating a logo that appeals to other business owners, as well as regular consumers.

5. Reliability Is Key

Being able to communicate with others in an emergency is crucial. It’s not just important to consumers – there are laws around it, too.

In the UK, mobile network Three was fined nearly £1.9m for failing to ensure customers could contact emergency services at all times.

Your telecommunications logo should reflect your reliability as a top priority. There’s no point in being the most modern, exciting, up-to-date provider if your services aren’t reliable.

Key Qualities of a Successful Telecommunications Logo

So, what are the most important qualities that your telecommunications logo needs to reflect? We’ve listed them below:

• Fast connection
• Security
• Privacy
• Reliability
• Modernity

Create a logo that reflects all of these attributes and you’ll be well on your way to success.