When you think about your favorite sports team, chances are you think about a few key elements: the feel of cheering in the stands, the players you admire — and the logo you’ve come to associate with it.

We affix our favorite sports team logo onto our hats, our t-shirts, and the bumpers of our cars. In this sense, we almost become walking (or driving) advertisements for the teams we love and follow.

If this is the case, wouldn’t any team benefit from a dynamic, custom logo?

Today, we’re discussing a few ways your sports team logo can grow community-wide team spirit, build recognition, and boost visibility.

Ready to get started? Let’s go!

1. It Puts an Image to a Name

Over time, a team’s logo almost becomes synonymous with the sport itself.

It’s no longer just a design. Rather, it’s the image behind our college memories, our family’s tailgate traditions, our playfully competitive NCAA free picks, and our favorite Super Bowl parties.

Even a sports logo without any words can become seamlessly woven into the team’s spirit and image. Need an example? Think of the iconic Dallas star.

If you’re a new team, the best way to build your identity is to design a custom logo that stands out from the crowd and makes you instantly recognizable.

This not only allows spectators a visual to attach their attention to — it also joins team players together under the same branding umbrella, building team loyalty.

2. It Adds to Your Credibility

Consider every professional sports team you know. Are there any without some sort of logo? Chances are, you’d be hard-pressed to think of one.

In this vein, take a clue from the playbook of the pros.

A sports team logo instantly gives your team a credibility boost. It sends the message that you’re serious about your players and their abilities, and you believe in your team’s place within your community.

This can also help players — and their opponents — feel as though they’re part of a genuine group. The expected outcome? Improved dedicated and perseverance as they seek to meet these standards for success.

3. It’s Excellent Marketing

A recent study found that even children as young as age 3 can recognize brands and the products they’re associated with.

In fact, almost all of the preschoolers in the study were able to match an image of the Hamburglar to the McDonald’s logo. This reveals that even at a very young age, we’re cognizant of logo marketing, and its effect on product association.

What does this mean for your sports team?

If you’re on a sports team, the team is essentially your “brand.” Thus, when you create a custom logo, you generate a way to market this brand across your community.

Then, when residents and visitors come across your logo locally, such as through sponsorship opportunities or game announcements, they may be more inclined to lend their support.

Create Your Sports Team Logo: Custom Designs That Deliver

Are you searching for a logo that can take your sports team from Pee-wee into the Big Leagues? If so, we’d love to help.

Our online logo maker makes it easier than ever before to create a custom design that best reveals who you are and what you represent.

Register to get started today and blow the competition away!