Did you know that only 50% of small businesses are still running after 5 years? With stiff competition in the solar energy field, you have to distinguish yourself from the crowd. And making your mark as a business starts with developing a crisp and memorable logo.
If you’re looking to craft the perfect logo or pursue a brand refresh, stick around. You’ll learn the 7 best tips for creating a solar panel installation company logo!
1. Know Your Mission
When you’re trying to determine how to get started sketching logo ideas, begin by looking at your company’s mission statement. Your mission statement should outline your goals, vision, and purpose.
Use this statement to think about the abstract shapes, colors, and imagery that connect with your company. This could include anything from the sun’s rays to curvy lines. Remember that when you’re in the preliminary stages of design, you should jot down any idea, even if it seems random!
2. Consider Your Audience
If you’re a new solar panel installation company, it’s wise to look at the population most likely to buy your product. Will you be serving younger homeowners looking for a more eco-friendly way of living? Or will you be serving older adults close to retirement who have more disposable income?
The type of audience will impact the type of logo options you go after. A fun and playful style with bold colors may be appropriate in a family-friendly suburb. But if you’re hoping to draw business from upper-middle-class or upper-class households, you should go with a minimalist style.
Sleek, clean designs create an aura of professionalism that will go a long way. For instance, you could derive a design from the arch of the sun and limit your color palette. You may even want to use gold instead of yellow for a fancier style with black text.
3. Go with Modern Typography
Solar energy is an energy of the future, and you want your company logo to reflect a forward-thinking mentality. As much as you might like an Art Deco-inspired font, you’re better off reaching for typography that looks more modern.
Consider going with a sans serif font. This means that there won’t be serifs, or ornamentation, attached to the letters. Likewise, you won’t see as much difference in width from one part of the letter to the next.
A cleaner typeface, like Helvetica, adds contemporary flair to your company logo. You can even modify the width or height of the letters from a given typeface. For instance, if your company name has an O in it, consider slimming it down to avoid creating a squatty appearance.
4. Find the Right Shape When Creating a Logo
Every logo has an overarching shape that adds unity to the design. And if someone is looking at your logo from a distance, they might only see that shape initially.
That’s why it’s so important to choose a recognizable shape that will spark someone’s curiosity. As they move closer, they can see the company name and might just want to learn more about the benefits of solar panel installation. See for yourself!
Consider organic shapes for a logo that has movement and some playfulness. Angular, boxy shapes tend to look cleaner and may suggest a higher level of expertise. But they can look too utilitarian in an industry that is all about harnessing the sun’s power.
5. Choose a Compelling Color Scheme
When you think of solar panel installation, you probably think of warm colors like yellow and orange. As a result, you may want to go with warmer colors. This is a logical choice — just make sure to choose a yellow or orange that doesn’t look too acidic.
You could upend expectations, however, and choose a monochromatic color scheme. This means you’ll stick with gray and black as the dominant colors.
No matter what you choose, make sure you avoid using light colors for the text unless they’re sitting against a darker backdrop. Otherwise, no one will be able to read the company name if you have sunny yellow against white.
6. Be Original
While it’s wise to research designs from the competition, don’t simply copy what’s already out there. Instead, focus on creating a new logo that doesn’t look anything like the competition. Originality is key!
For example, if most of the other solar energy companies are featuring the sun in some capacity, avoid doing that. You could use grid lines to mimic the look of solar panels as an alternative.
And if warm colors dominate other company logos, reach for blue. This color aligns with colors in many solar panels. You’ll end up with a more memorable design that won’t blend in with the rest.
7. Make an Adaptable Company Logo
In other words, create a logo that will look good at any scale and in any location. You’ll use your logo on your website and social media pages. And you’ll use it on letterhead, email signatures, and company swag.
How does your logo translate into black and white? Is the design too busy to look good on a smaller scale? Ideally, you want a logo that has identifiable shapes and forms that will also look striking if you’re not able to print them in color.
Create the Best Solar Panel Installation Company Logo
When you want to grow your solar panel installation company, you need a logo that represents your mission and goals. Look at design elements like the color scheme, shape, and typography. And develop a logo that shows originality and will appeal to your target audience.
Need more marketing tips? Check back for new articles!
