We know that social media is an essential part of all marketing strategies. 

Research shows that 72% of Americans are on some form of social media. This means that it is the perfect way to reach your target audience. 

Yet, starting a social media marketing campaign can be a daunting task if not done correctly. 

Whether this is your first social media campaign or you’ve already created several, there are still plenty of tips and tricks that you can learn to master the art.

Be sure to keep reading for our guide on the seven essential tips you need to know for starting a social media marketing campaign. 

1. Decide on Your Goals

When you’re looking for how to grow your business on social media, you need to decide what your goals are for a marketing campaign. 

Will you be creating a social media marketing campaign to help you get more followers? Are you promoting an upcoming event or sale? Is your goal to increase your engagement with your current followers? 

You need to figure out what the goal of the campaign is when creating the content for it. This is because you will need to decide how to make your campaign interesting and relevant to your audience while still convincing them of your goal. 

Once you’ve figured out the foundation of your social media marketing campaign, then you can move onto the next steps. 

2. Create a Budget

One of the best tips for social media marketing is to make sure that you have a budget. Many businesses have been increasing their budget for social media marketing over the past few years because the need for this type of marketing is increasing. 

Yet, small businesses can still get by with a smaller budget for social media marketing. 

Somethings that you may want to budget for are creating content, paying for promotions, community engagement, or analytics tools. 

3. Figure Out How You Will Promote

Another one of our social media advertising tips is figuring out how you will promote the campaign across other platforms. Be sure to plan out all your content in advance. 

Each platform is going to require different kinds of content that you need to create. For example, if you’re looking to create an Instagram Story, then you might want to make a short video or an interesting series of photos for people to click through. 

On the other hand, if you want to make a Facebook event, then you’re going to need an interesting banner. This will help attract people’s attention and will make your event look professional. 

4. Stay Consistent With Posting

One of the best social media marketing tips is to make sure that you’re consistent with posting. Especially when you’re creating a social media campaign, you’re going to want to be sure that you’re posting for the entire week or month on each platform. 

Since you’ve already taken the time to plan out your content, then the next step is creating a social media posting schedule. This will help you to make sure that you’re getting content out each day and posting regularly to each platform. 

Be sure to do some research and see when your followers engage the most with your posts. This is the best time to post content because you will get more traffic to your social media accounts. 

5. Creating the Content

Now is the fun part of social media marketing strategies, and it is creating the content. You’ve decided where you want to post and when you’re going to post it, but now you need to figure out exactly what you’re going to post. 

Be sure to make relevant and engaging content that your followers are going to be entertained by. 

You don’t need to be a graphic designer or even hire one to get interesting content for your social media accounts. There are free resources on the internet where you can make cool graphics to post on every platform. 

Something else you can do is get out there and take interesting photos or videos. As long as you have someone willing to hold the camera for you, then you could be the focal point of an awesome video or photograph. They make tripods for a reason as well!

6. Post What You’ve Created

After you’ve finished making all your engaging content, it is now time to post.

You can sit behind your computer or smartphone waiting to post at a certain time each day, or you can schedule your posts. Since you already created a posting schedule for social media, then scheduling your posts should be easy!

There are tons of different options for you to schedule your content to be posted. This will make it so that you don’t have to worry about things getting posted at a specific time each day. 

7. Be Sure to Engage

When content is being posted, you don’t want to be far from your computer or smartphone. You’ll have comments and feedback rolling in, which means you need to get to engaging!

Creating a conversation should be one of your top priorities when posting on social media, as this will help to bring more attention to you and your posts. Make sure that you respond, like, favorite, or retweet anything and everything that comes your way. This will help with the social media algorithm. 

Having a quick response time shows that you’re present and that your company cares. Be sure to set up alerts on your phone so that you will know when someone is engaging with you on social media.  

Starting a Social Media Marketing Campaign

There is a lot that goes into starting a social media marketing campaign, and not every campaign will follow the same steps. Be sure that you’re flexible when creating your social media campaigns and see what works for you and your brand. 

If you’re looking for more advice on marketing or want updates on business, tech, or lifestyle, then our website has your back! Be sure to bookmark our page so that you can keep coming back for more helpful tips and tricks that you will want to know.