The travel industry is one of the fastest-growing markets in the world.

People all over the planet are looking for deals on flights, booking hotels, and planning vacation to-do lists. Many of these travelers are using social media and other internet platforms to check in with loved ones back home or share their story.

But, this is not to say postcards are dead!

Sending a postcard is one of the sweetest ways to say hello to someone you care about from afar. As a postcard business owner, you know this better than anyone.

You may be having trouble reaching your audience, though.

This could mean you need a new digital marketing strategy or a branding overhaul. Or, it could be as simple as upgrading your postcard business’s logo.

The following are a handful of logo design tips and tricks you can use to create a symbol for your brand that is sure to stand out.

1. Start Sans-Color

The foundation of any logo design is to start in black and white.

It doesn’t matter if you already have an awesome gradient or a funky color combination in mind. Using black and white as your base allows all the other design elements to come together as best as possible.

When you put color aside for a second, you can better see the relationship between everything else. This pays off as you work with different lines and curves, or two separate design ideas entirely.

Such comparisons will guide you to the most effective structure for your logo.

From there, working in various shades and tones will be the final touch that brings the logo to life.

2. Think of the Psychology Behind the Logo

A logo is one symbol that can say many things at once.

This is best achieved when logo makers understand the psychology of the design process. The psychology of logos can be broken into two things: shapes and colors.

Shapes

Straight-edged shapes like squares, rectangles, and triangles create a sense of balance.

These elements tell users your company is trustworthy. They are a bit masculine and have an air of power about them, too.

But, this ranges between vertical and horizontal lines. Vertical lines suggest something aggressive while horizontal lines are more about community and togetherness.

This is similar to the way curves and circles make consumers feel. Circles are feminine shapes, used to create a feeling of friendship, stability, and even love.

Colors

Colors carry their own set of emotions, too.

Since postcards are all about togetherness, joy, and sharing fun experiences, you will likely want to stick with the most positive tones in the color wheel.

These are reds, yellows, and oranges. Such shades are all about excitement, passion, play, opportunity, and happiness.

Maybe your postcard business is made of recycled materials or by hand in a local store. Use green in the logo design to reflect sustainability or blue for a sense of trust.

Whatever the emotions you want to evoke, don’t be afraid to play with these rules. You can end up with a multi-colored logo or a design structure that incorporates various shapes.

These concepts are just the foundation.

But, the more you understand them, the better you can use them to your benefit.

3. Play with Fonts

The lines and curves of a logo design create the foundation and the color brings the basics to life. Then, the font adds the missing touch.

Your logo may be the name of your company presented in a unique way. Or, it could be a custom-made symbol that can be displayed with or without the name.

Either way, you need the right font for the job.

Think of a font’s construct in the same way you would breakdown shape psychology. Bold, straight-lined fonts are masculine and serious while those that flow or even look hand-written are feminine and fun.

But, just narrowing your font of choice down between the manly and the girly still leaves you with many to choose from!

You may need to switch back to black and white colors to find the right font. This is an easy edit to do while creating your logo design, and it can make all the difference.

4. Add a Tagline

There is the aesthetics of a font, and then there’s what you are actually trying to say.

Consider adding a tagline to your logo design.

This is something fun and simple to drive your efforts home. Your tagline can be the values you hold your company to or the motto your employees operate on.

It’s a simple touch with lasting benefits. Taglines help users understand who you really are.

This comes in handy if your postcards are focused on one area of the world, or if they are more for feel-good purposes like these postcards are. Taglines can be something that is said in the area or a universal expression of communication and togetherness.

5. Use a Hidden Message

Instead of saying something directly with a tagline, try using a hidden message.

These can turn a beautiful logo design into something iconic.

Hidden messages like those within the FedEx logo or the Amazon symbol are known pretty much all around the world. Even the famous “Golden Arches” are universally recognized as the McDonald’s logo.

Your hidden message shouldn’t be something that needs to be decoded.

It should be subtle enough to fit right into the logo design, yet clear to decipher and understand.

6. Be Timeless

The last thing every great logo has in common is the ability to stand the test of time. All the best logos are rarely ever edited or redone.

There may be small adjustments made as your company grows or the industry changes. Still, the common theme will be easy for anyone to notice.

Such a design accomplishment goes beyond the logo. It makes it easier to build brand recognition and brand loyalty.

Put These Logo Design Tips to the Test

Now that you understand the basics of logo design, it’s time to see what you can do.

You don’t need to spend hours brainstorming or a part of your budget on a graphic designer. You can make your own logo with the help of the right software!

Click here to get started.