Writing blog posts without a plan will prevent your site from growing.

Although the idea of writing a blog sounds interesting to many people, most are unsure of how they should approach. When they decide to sit down and write, they usually make a plethora of mistakes that hinder the blog’s performance.

Whether it’s coming up with a digital marketing strategy or knowing what you’d like to write about, you can do several things to find success.

Here are 3 mistakes with writing blogs to avoid!

1. Writing Without a Digital Marketing Strategy

One of the most common mistakes with writing blogs that people make is writing without a digital marketing strategy. Coming up with a strategy is crucial because you’ll need something to refer to whenever you need help building the website.

When it comes to having a successful blog, you need to think of what kind of content you’ll use. After you get an idea of the type of blogs that you’ll write, you can look into keywords and other forms of content that will help you grow the blog.

For example, you can check out this blog post about renting a house versus owning one. You’ll notice that the website revolves around the same things that the blog post talks about, which is real estate.

2. Not Using Search Engine Optimization

Aside from coming up with a strategy that will help you target an audience, you’ll need to use search engine optimization (SEO) if you’d like to get the most out of your site. SEO involves putting certain things onto your site to make it show up more often on Google.

When it comes to blog writing, SEO can be implemented in the form of keywords and blog length. Keywords will help your posts show up when someone searches for them. However, you need to create a balance because you can’t fill up a post with them. If you do, the post won’t show up as often.

The length of your blog will affect it’s performance because Google tracks how long people are looking at websites. When you have a shorter post, people are more likely to read the entire thing and look at other posts. As they continue going through your site, Google will see that and display it more often.

3. Including Unrelated Topics

When people start writing a blog, they’re often unsure of which topics to talk about. Providing that you come up with a content strategy, you’ll have an easier time. Coming up with topics for blogs will play a major part in the success of your blog because you need to talk about things that relate to what you do.

If a fitness blog talks about things outside of fitness, they won’t get many visitors. Talking about things that relate to your business is something you’ll need to do if you want people to keep coming back and investing in your product or service.

Avoid These Mistakes with Writing Blogs

After reading this article, you now know several mistakes with writing blogs that you can easily avoid. When it comes to blogging, the key to success is planning. We encourage you to start thinking about the strategies that you’ll implement to make your blog succeed.

Check out our other articles to learn more about writing blogs!